By Digital Hub on April 17th, 2020
Nearly every business owner and marketer who uses the different services available on the internet to increase sales, raise awareness, promote a business or increase website traffic probably already knows about Google ads.
Do you? If no, then this is your lucky day. By the end of this article, you will have a firm grasp on what it is and why it’s so important for your business.
Google Adwords, as it’s commonly known, refers to paid advertisements that appear on the search result pages on Google.com.
Think about the fact that over 2.3 million searches are performed on the Google search engine every second. Mind-blowing, right? Now imagine the enormous advantage that Google ads offer your business. Who wouldn’t want to have a share of this big pie?
It’s fair and absolutely okay wanting to be utterly convinced of the value of service before spending your hard-earned money on it. And that’s why we have prepared this article to convince you that investing in Google ads is the right move for your business. Here’s why.
SEO stands for search engine optimization. This is the optimizing of your website to rank higher on the google search result pages (SERPs) using organic methods like regularly posting relevant, informative content, and the use of keywords.
Once it pays off, SEO is a great way to get free clicks even though this might take anywhere between several months to years to occur.
But with Google Adwords, you can quickly test different keywords to see if they drive the sales of your business. If your target audience is within the city, then local SEO in Sydney is your best bet.
If the keywords turn out to be potentially good, then go ahead and use them in your paid ads. Eventually, it all works out in the end when your website ranks and revenue starts increasing.
When combined with a sound SEO strategy, Google ads will significantly boost the ranking of your website. Doing this right will most probably require the help of an SEO agency in Sydney.
You can easily track the return on your investment using software from Google. You can track phone calls, e-commerce sales and web form submissions. The results will also give you the ads and keywords that are driving sales the most, enabling you to centre your google ads strategy on what works best.
Luckily, Google does most of the heavy lifting for you providing a simplified setup with a few clicks to execute. If it gets too complicated, you could get help from a digital marketing agency in Sydney as they can easily obtain instructions from Google on how to complete the installation.
Prospective customers use Google to search for products and services the moment they need them. You could roll the dice, hoping that some of them visit your site or you could take matters into your own hands and use this technique.
Instead of waiting in line for clicks to come your way, this kind of advertising places your site first by putting it before prospective customers when they search for products and services offered in your catalogue.
Google ads do not require a minimum investment fee to get started. You also do not need to spend a specific minimum fee on advertisements.
When you compare this to other forms of traditional advertising that require a large amount of money upfront, you can see why this type of online advertising presents a lower risk when invested in.
Generally, they present a great way to easily modify and implement your digital marketing strategy at a relatively low cost unlike other methods of advertising.
Google’s advertising system operates on a pay-per-click basis. This means that you only pay every time someone clicks your ad. Setting up your google ad campaign correctly will mean that you only pay for clicks that present good prospects for your business.
This is great for small businesses that have a limited budget. Correctly using this will mean that you get the most out of your marketing investment.
A lot of people use Google on a daily basis to quickly find products and services they need. This is because Google is the most popular search engine on the planet with millions of searches executed every second. Using Google’s advertising system for marketing will introduce your business to new prospective customers and possibly an increase in revenue as a result. Where you feel you could use extra professional help in navigating it or learning other income-generating aspects related to it like Google Adsense, don’t hesitate to speak to a digital marketing agency in Sydney.