Content Marketing Hacks For Attracting More Customers

By on June 11th, 2020

5min Read

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As you probably already know, use of content marketing to attract more customers to a website is not a walk in the park. If it was, every business would be able to pull it off. This is the main reason why you may need help from the best digital marketing agency In Sydney, preferably those who have specialised in this part of digital marketing. 

If you have already taken the step to hire one for the purpose of taking your digital marketing campaign to the next level, then congratulations! Your business should be reaping the rewards through increased traffic to your website and high conversion rates. 

In case you are just starting out or having serious considerations about making a foray into the exciting world of content marketing, then thank your lucky stars because you have come to the right place. 

If you stick with us to the end of this article, you will learn some of the most effective content marketing hacks to increase your traffic that are being used by top SEO experts in Australia, including our team at Digital Hub Australia.

So, buckle up and let’s take a look at how you can hack the system, attract more customers and increase your conversion rates.

1. Content Marketing is Defined By Ideas

Flooding your website or blog with countless medium or low-quality articles is pointless and an exercise in futility. Instead of wasting all of your resources on this approach, you should take the time to go back to the drawing board and come up with ideas of creating content that sparks interest in visitors coming to your site.

You should avoid creating bland content that is boring and toothless. Instead, ask yourself how you can stoke the fires of emotion within your visitors. Your goal is to create content that resonates with clients visiting your site while making them feel a range of emotions.

Don’t blow a fuse by trying to reinvent the wheel. Keep it simple by creating content that entertains and informs your users at the same time. There is no need to fret If you feel that doing this is beyond your abilities.

You have the option to hire top digital marketing experts in Sydney who understand how to do this right. If they have experience in providing SEO services in Sydney, including creating various types of effective content for clients from different industries, consider that a bonus.

2. Utilise Call-To-Action-Buttons

Call-to-action-buttons are the secret sauce of your content marketing strategy. They are your best bet of improving your chances of generating quality leads from visitors on your site. Your content marketing strategy is incomplete without a call-to-action to bump up your conversion rates.

But be warned, call-to-action buttons read a lot like spam when used incorrectly. You need to subtly test various aspects of your call-to-action buttons regularly to find out what resonates with users the most. Such aspects include colour, shape, size and wording.

The importance of call-to-action buttons to your content marketing strategy can not be overstated. They serve as a determining point for your visitors on whether they will convert or bounce and never come back.

Most businesses that hire SEO experts in Sydney Australia to help them craft powerful call-to-actions seem to do better.  We have observed a similar trend with businesses that sought the help of our content experts at Digital Hub Australia. 

3. Create In-Depth Content

Flooding your blog or website with content that barely skims the surface of whatever topic you are writing about is a paved road to marketing hell. This approach is obsolete. It will hurt your rankings on search engine sites and see visitors bouncing from your site like rats escaping a sinking ship. Yes, it’s that bad.

Do not rush yourself, there is no point of creating shallow short-form content which will have the effect of bogging down your site. Take your time to do the necessary research required to create in-depth content that covers all the angles that matter to consumers visiting your site.

This will have the effect of killing two birds with one stone as the retention power of your site increases tenfold and your ranking on various search engines drastically improves.

If you balk at the thought of doing all that research, now may be the right time to involve the best SEO agency Sydney in your content creation process.

4. Exploit The Power of Social Media

Let’s face it, digital marketing would not be what it is without social media platforms. Many businesses continue to use them to achieve different marketing goals, from brand awareness and customer service to increasing sales and attracting more customers. 

With that in mind, you should strongly consider using these platforms as marketing vehicles to funnel traffic to your website. When you do decide to share your posts to the relevant platforms, make sure to include links that lead back to your site. 

Go ahead and attach relevant and captivating imagery to your posts, this is a sure-fire way of retaining the interest of readers. Failure to do so will see your posts receive minimal attention.

There’s more you could do with social media to attract more customers and achieve other business goals.  Speak to a digital marketing agency in Australia with experience in social media management to learn more. 

Conclusion

Content marketing remains one of the best ways of funnelling visitors to your site, retaining them and increasing your conversion rates. And with the hacks we have mentioned in this article, you have a good selection of strategies you could use to attract more customers to your business. You will always achieve better results when you have the best digital marketing agency in Sydney working alongside you. We take pride in having helped many businesses accomplish their business goals through our affordable. Speak to our team at Digital Hub Australia to know how we can help you too.

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