By Digital Hub on September 16th, 2020
You have probably seen this happen with movies, game apps & equipment, cars and software. A brand creates anticipation by letting an audience in on a few exciting things about their soon-to-be-launched product or service. A good example is movie trailers.
Some even do this years before the official release day. Does Tesla ring a bell? When done well, pre-launch marketing will generate a lot of buzz around your soon-to-be-released product or service. You will be able to gather more data about your target audience that will be instrumental in your business performance.
On your own, this may sound like a mountainous task but when you work with the best digital marketing agency in Sydney, you will be amazed at how smooth this can be done.
We know you may still have your own doubts about this so we had our marketing experts at Digital Hub Australia help us come up with a guide to show you why pre-launch marketing is important. Check it out.
Present Your Big Idea To The World
Let’s assume your product or service solves a problem and stands out from the other existing solutions in the market. It would be great if you make consumers aware of the limitations current approaches have and present to them an ideal solution to the problem at hand.
Rather than do this yourself, get experts from outside who will clearly address the existing problem or the lack of a viable solution. When consumers see that this is not directly coming from you, they are likely to believe you more. With time, you will succeed in shaping their perception, which will then make it easier for them to adopt your product or service when it finally comes out.
Should you decide to do this yourself, highlight the problem your customer faces. Let them see the connection between their present situation and the lack of a better solution. Then demonstrate how your product or service saves them the identified problem and its effects.
You also have the option to hire digital marketing experts in Sydney to help you cover this stage. They will help you craft proper messaging to use in your campaigns.
Gather Early Adopters
Working with early adopters is part of pre-launch marketing. What many businesses haven’t recognised are the crucial roles they play in the success of a new product. Their roles go beyond supplying you with initial revenue which you could use for different purposes as you move towards the launch.
Early adopters will provide you with crucial feedback and also drive the urgency for your product. When they support or talk about it, this will generate interest in consumers. If they recommend it to other people, this can only be a good thing for you.
Offer them something special in return for pre-ordering your product, say reduced prices, first-class customer service or non-monetary reward.
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Get Crucial Feedback
Data is currently one of the biggest assets in marketing. When you start collecting it early, you will be in a better position to make effective targeted campaigns and more informed decisions.
Have your early adopters share their experience with your product. If possible, interview them so as to gather the specific feedback you wish to have. Go ahead and make use of SEO services in Sydney in data collection and analysis.
In the end, you will have enough feedback which will help you refine your product or service, making it more suitable for your customers.
A Chance To Position Yourself As An Authority In The Market
Consumers will easily trust you and be open to using your product or service when they see that many people find you credible. This is a goal you can achieve through pre-launch marketing.
Consumers will need a reason to believe that you have the solutions they need to meet certain needs and expectations.
When they see that you are a brand that is trusted by many customers in the market, stays true to their word and gets things done, they will easily embrace your product or service.
The earlier you start doing this, the better it will be for your brand when you finally launch your product or service.
Be an active contributor to discussions that centre around topics in your industry. Share useful tips and be a trusted source for reliable information in your industry.
For more tips on how to go about this, talk to any best SEO agency Australia.
Up to this point, you can clearly see why pre-launch marketing is important for any business that plans to launch its product or service soon.
Waiting until you launch your product to implement each of the factors we have discussed puts you at a disadvantage. You will have a difficult time achieving your goals and catching up with your competitors. In worse situations, your product or service could fail.
As mentioned earlier, you can make the best of these opportunities by working with a trusted digital marketing agency in Australia. At Digital Hub Australia, we have digital marketing experts who have collective experience from doing this for many successful brands. We also provide some of the most affordable digital marketing services in Sydney Australia. Talk to us find out how we can be of help to your business.