What is Off-Page SEO and Why Your Business Needs It

By on June 6th, 2020

5min Read

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Unless you have the best digital marketing agency in Sydney managing your SEO campaign, then you probably know very little about the inner workings of off-page SEO and its potential to grow your business. But do not worry because we’ll be letting you in on more about this subject.

Off-page SEO still is one of the most confusing topics for most business owners in Australia. To put it simply, it’s an SEO technique that consists of actions designed to improve your rankings on the various SERPs. What majorly differentiates off-page SEO from on-page SEO is that it occurs outside your site.

Nearly every top digital marketing agency in Australia understands the importance of off-page SEO because Google and other search engines use it to figure out which site will rank higher in the event that two sites have the same quality on-page content.

So why should you consider off-page SEO for your business and is there any point of hiring SEO experts to manage your SEO campaign for you? Let’s find out

Why Off-page Seo Matters To Your Business

The most important function of off-page SEO is the fact that Google and other search engines use it to measure the credibility of your website. Off-page SEO can be compared to word-of-mouth referrals in the real world.

Every link that your website receives acts as an endorsement from an outside source. This means that off-page SEO is one of the best ways that search engines algorithms use to figure out how important your site is to others.

More often than not, search engines turn to the credibility of a website whenever two sites have the same exact quality of on-page content. By using the quality of off-page content, Google and other search engines can break ties and easily determine which site to rank higher.

Nearly every agency that has excelled in providing effective SEO services in Sydney will tell you how crucial off-page SEO is in determining your search ranking and credibility. Are people talking about your brand? If no, this is what you will want to begin with. 

How To Do Off-Page SEO For Your Business

If you cannot afford to hire digital marketing experts in Sydney to manage off-page SEO for you, then you are going to need the few lessons we’ll share below.  Alternatively, you can look for afforadable digital marketing services in Sydney Australia. In fact, we welcome you to try our pocket-friendly services at Digital Hub Australia. 

Meanwhile, consider the following methods as the best ways to create an effective off-page SEO campaign for your business:

1. Link Building

Link building is at the top of this list and for a good reason. Links are the preferred way that internet users use to navigate the web because of the improved experience that they offer. Backlinking is creating neutral links to content hosted on your website. Quality links from other reputable sites are the best.

Using backlinks will have you killing two birds with one stone since you will be increasing your relevance in the eyes of the search algorithms while driving traffic to your website. 

When you work with the best SEO agency in Australia, expect them to use the following methods to create quality links for your website:

  • Sharing content on social media. This increases the number of people that will come in contact with work from your website.
  • Creating quality content that aims to inform and educate your potential customer base. This will establish you as an authority in your field.
  • Reach out to experts such as journalists or bloggers so that they can write your content and also host some of your work on their websites. This approach will increase the quality of your work while creating future opportunities of receiving backlinks from credible sources.

As much as these methods sound easy to carry out, don’t implement them without having a strategy in place. If you don’t have an expert helping you, then learn all the best practices there’s in executing each before diving into action. 

2. Blogging

Blogging offers one of the best ways of generating likable and linkable content for your brand. This is because blogs make it easy for your audience to engage with your content through commenting and sharing what you post.

However, you need to make sure that your blogs are set up to educate and entertain your audience at the same time. As you can tell, this is easier said than done. 

Agencies with expert content creators are your best bet if you want to generate a huge quantity of quality blogs for your website. Our team at Digital Hub Australia has done this successfully on several occasions. You can trust us to do it for you as well. 

Nearly every best SEO agency in Sydney agrees that blogs are the best way of standing apart from your competitors since they help you generating quality links and brand mentions.

3. Writing For Publications

One of the best ways of showing consumers that you are an authority in your field of business is through writing for publications. It is one of the best off-page SEO methods that has a huge potential of attracting customers who might not have heard of your business.

What’s more, you can easily use your writing as a portfolio when you’re on the lookout for more writing gigs for other publications.

4. Social Media Marketing.

This article would not be complete if we failed to include social media marketing. Social media platforms are some of the best places to generate awareness for your brand. 

Apart from the fact that you can easily share your content for maximum distribution, a strong social media presence makes your brand seem open and approachable.

If you can be able to generate content that your audience on social media can easily relate to, then your business will have the advantage of being viewed as a friendly neighbourhood store instead of a faceless and soulless business entity that is only motivated by profits.

If you are going to hire a digital marketing agency Australia to help you with this, make sure they have specialised in social media management. 

In summary, note that Off-page SEO is a complex part of SEO that often takes years of experience for it to be fully effective. That is part of the reasons why you need to hire SEO experts in Sydney Australia to help you do this right. This would be the surest way for you to jump the line and reap the rewards as soon as possible.  Digital Hub Australia is for you. Trust our team to deliver beyond your expectations. 

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