Social Media Content: How To Create A Content Strategy For Winning Engagement?

By on January 11th, 2021

5min Read

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Do you have social media pages for your business? Is your social media content making an impact? Is it helping your business to grow and meet its goals?

If no, then this is your chance to change that. Even if the results from your campaign seem great so far, you might not want to miss out on a chance to experience better results. 

A great place to start is your social media content strategy. A solid content marketing strategy will help you increase your engagement rates and reduce resource waste. This article will equip you with the basics of creating a winning strategy. Learn how the best in the game do it.

Set Goals

Identifying and setting your goals should be at the top of your priorities. It is the only way to create a strategy that will stand the test of time.  Having a clear set of goals in mind will help you identify the kind of content you should focus on creating. 

With goals in place, you will also find it much easier to adapt your strategy to changes that might occur in the future. However, coming up with goals for your content marketing campaign is not a cakewalk. Unless you have experience in planning and executing content creation operations,  chances are you will miss out on some crucial factors. 

Avoid this by using the help of a social media management agency. Let the experts plan and execute your campaign.

Carry Out An SEO Audit

Audits of any kind can be overwhelming. But this shouldn’t serve as an excuse not to carry out one. Audits in general can help you strengthen your business by revealing the weak points in your operations. 

Your next action in creating a killer strategy should be to carry out an SEO audit. An SEO audit of the social media content you have already published will give you an idea of how you have been performing.

Focus on the posts that perform well and you will notice a pattern in the kind of content that resonates with your audience. You can go further and use a social media management tool to analyse content on networks you are active on.

The data from an audit of this kind will paint a clear picture of the state of your content marketing campaign. Going forward, you will focus your efforts on result-oriented social media content creation. 

Create A Content Schedule

Content marketing campaigns generally run for a long period of time. Your next step should be to create a content calendar, especially after you have figured out the kind of content that works best for your brand. 

Think of a content calendar as a road map that connects all your separate posts for one purpose; to achieve your overall marketing goals.

Without a schedule, your content marketing campaign will become a mess in no time. We advise that you consult with a content strategy agency on how to go about this. Our experts at Digital Hub Australia can help you to organise your content for maximum effect. 

If you choose to do this on your own, remember to consider the kind of platform you want to post your content on. What works on one platform might not take off elsewhere.

Promote Your Content

Planning out and publishing your content is only half the battle. Any social media marketer will confirm regular content promotion is critical to the success of your strategy.  You have to find a way to actively funnel people to your content if your strategy is to be successful. 

One of the most effective ways to do this is by including share buttons on all your posts. This will promote content distribution. What’s more, a comment section will encourage your audience to share their thoughts and share your content.

Analyze Your Results

Analyzing your content marketing results will allow you to find out if your efforts are working. For example, if an article isn’t performing well on one platform, you can repost it elsewhere and track the results. To put it simply, the regular analysis will allow you to improve the way you create and distribute content.

The ball is in your court now. All you have to do to create a content strategy that will get you more engagement is to follow these steps. At some point, you will need expert help, especially if you have never done this before. Our social media experts at Digital Hub Australia would be glad to work with you every step of the way in creating solid strategies and winning campaigns. Get in touch with us to learn more.

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