Voice Search Optimisation For Marketing

By on July 1st, 2020

5min Read

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It is official voice search is no longer the fad it was back when Siri came out. You deserve a round of applause if your business is voice search ready since most of the businesses aren’t even half-way there. It is a good idea to have the best digital marketing agency in Sydney working on your voice search if you want it performing at peak efficiency.

Voice search is poised to be the next big thing, making optimisation critical if you are to reap maximum rewards from your investment. With more than a third of the 3.5 billion daily searches on Google being voice searches, there is a huge potential for voice search as a marketing tool for businesses. 

Let’s look at some of the ways that you can optimise your marketing campaign for voice search.

1. You Must Do Your Research On Keywords For Voice Search

The right SEO keywords have a huge part to play in the success of your voice search optimisation strategy. This is because voice search optimisation is similar to SEO when it comes to the correct use of keywords.

You should aim for long-tail keywords because people speak for longer periods than when they type. Long-tail keywords will drive higher quality leads to your business.

During your keyword research, you should also account for the fact that people speak differently than how they usually type. When people type into Google, they focus on brevity but they will use natural language phrases when they use voice search.

For example, your customer might type “shoe store near me.” but when using voice search they might say “Hi Google, can you find a shoe store that is close to my location?”

The mentioned examples are just the tip of the iceberg. Pretty involving stuff. Right? This is why you should consider hiring the best SEO agency in Sydney to do your voice search optimisation for marketing purposes.

2. Optimise For Mobile

You need your site to be mobile-friendly because most of your customers will be on mobile when they use voice search to find out about your products or services.

Users will bounce from your website if they do not get a positive experience while using it on mobile. Remember, a user clicking your listing is only a portion of what you want to achieve with your voice search optimisation.

If you hire SEO experts in Sydney Australia to create a responsive website, then the site will adapt to whatever device that your customers are using. This will reduce the bounce rates on your website ensuring that the customers who came to your website as a result of your voice search optimisation stay. Eventually, this will increase your chances of making conversions. 

But note that not every best digital marketing agency in Australia is going to be right for you. Always spare some time to vet each of them. We’re always ready at Digital Hub Australia to answer any questions you may have. 

Narrow your options to those that have specialised in just a few areas, including web design and development.

3. Create Quality Content

You probably already know that quality content is one of the ways that you can generate traffic to your website. But did you also know that creating quality content will get you noticed on voice search queries as well?

It becomes obvious when you think about it. Customers use voice search to find out answers to the questions that they might have. By sharing your knowledge through quality content, customers will trust your brand more and you get to establish yourself as an authority in your field.

When you hire digital marketing experts in Sydney to create content for voice search optimisation, they will target customers who are in different stages of their buying journey. And to get your content visible, consider seeking SEO services in Sydney. 

By doing this, you can make people aware of the products and services you are offering, explain why they need them and nudge them to make purchases from your business.

4. Create A FAQ page

A FAQ page will allow you to provide answers to the questions that your customers regularly ask. Your answers should be short, clear and concise. This will increase your chances of featuring on the Google featured snippet. For example, if you answer a question about different types of smartwatches, then your content might appear in the voice results when someone asks that question. When you hire digital marketing experts in Sydney, this is one of the areas you should be clear about. If possible,  have them involve you in the creation of the page. 

Voice search optimisation will increase your conversion rates, boost your website credibility and bring you more customers if it is executed correctly. You can make this happen for your business by working with our expert team at Digital Hub Australia as they have solid knowledge and rich experience in voice search optimisation. We also offer some of the most affordable digital marketing services in Sydney Australia customised to the specific needs of your business. In fact, this is among the things that set us apart from every other best SEO agency Australia. Talk to us to learn more. 

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