By Digital Hub on April 15th, 2020
Social media platforms continue to evolve. The new changes ( both by the platform itself and in user preferences) more often call for new approaches when it comes to social media marketing. The trick to navigating this space is to invest in marketing ideas that are mutable in nature and adaptable to change.
Given the staggering amount of users that the main social media platforms host, it would not be surprising to find out that there is no one-size-fits-all all kind of strategy when it comes to marketing on social media.
What works for one demographic in a certain space might not work for the same demographic in another area; it is normal to have varied results across the board.
Now, if you are a veteran in the ways of digital marketing, all this data analysis might not scare you and coming up with new unique ideas for your campaign from a studying the data might come as second nature to you.
You might be thinking about launching your own campaign on social media but you have no idea on how to get started or you’re probably in the middle of one that is already showing signs of stagnating and you need new ways to ramp it up again.
Whatever the case, this article is aimed at giving you creative ways to add some much-needed lifeblood to your social media marketing strategy.
1. Content Is King
This should be the bedrock of your online marketing campaigns. Substandard content is likely to hurt your strategy more in the long run since customers will flag your content as spam.
Whether your content is in the form of videos, blogs, photos, or even animation, you should make sure it is of high-quality and relevant to what your audience is searching for and tied to your brand.
Try not to use clickbait titles; most users will quickly stop viewing your content and dislike it as soon as they realise that you tricked them into wasting their time on irrelevant content.
2. Infographics Are Your Friend
Infographics are short informative images and videos aimed at presenting information to clients in an easy-to-understand manner. Using infographics helps to dumb down complex and sometimes really boring content into a catchy format that is exciting for your average clientele.
Because of the unique format they take, like animation for videos, you might need to hire the help of a social media marketing agency in Sydney in making an industry-standard infographic photo or video. But if you are on a budget, you can easily do it yourself using many of the free beginner-friendly infographics apps on the web.
3. Reuse Your Old Data
This is especially important if you are going through a creative juice dry spell or you simply do not have the budget for cranking out new content every week. You do not need to be some sort of marketing guru to achieve this; all you need is to do your research and apply some good old elbow grease.
After identifying the old content that you plan to polish, look into new developments in the market that relate to your old content. You can find creative ways of linking the new developments to your old data, use some graphic representations like graphs or pie charts to make it all pop out.
This will save you the trouble of having to come up with new content every time a new development shakes up the market. It will also create a sense of continuity for your content.
4. Instructional Videos
There is nothing that shows you understand what you are selling like showing your audience how to use your services and products correctly. Instructional videos will add a feeling of legitimacy to your social media strategy in the eyes of the audience.
If you do not have the budget to have a professional make your videos, you can roll up your sleeves and use your phone and a free editing suite like the one offered by YouTube to create your content.
Slide decks are also a great alternative in case you lack the time or resources to create videos.
5. The Power Of Going Live
Most social media platforms nowadays have a powerful feature that you can add to your digital marketing strategy: the live option. This allows you to post live videos of yourself or events and activities going on in your business, enabling you to instantly reach a large group of your audience at the click of a button.
The fact that it is all in real-time means that your audience will get a unique experience and at the same time you have the chance to interact or answer their queries as soon as they pose them. There are a lot of ways you can integrate this feature to your campaign, from demonstrating how your products work to giving a tour of your production pipeline.
The sky is the limit when it comes to using this powerful feature and the fact that you can come up with your unique ways of utilising it is a big plus to your social media marketing benefits.
These are just a few tips to get your social media campaign off the ground. With the internet as a resource and your unbridled imagination, there is no limit to what you can do. If you are completely new to this and would love to learn how to do social media marketing and leverage its potential, get in touch with a digital marketing agency in Sydney.