By Digital Hub on September 25th, 2020
Deciding between pay-per-click advertising (PPC) and search engine optimisation (SEO) has always been a difficult decision to make for many businesses and marketers. We get asked the same question often. Today we have decided to help you deal with this once and for all.
Alternatively, you can seek advice from any best digital marketing agency in Sydney. Our online marketing experts at Digital Hub Australia have helped many like you make informed marketing decisions that had a major positive impact on their business.
In this case, both options have their strengths and weaknesses which have to be carefully weighed before you make the final decision. To get you started on which one to choose between the two, we will share the points our digital marketing experts believe you should consider when weighing the two.
How fast do you want to achieve the marketing milestones you have set for your brand?
PPC advertising is your best bet if you want fast results for your advertising campaigns. An experienced digital marketing agency in Australia can get your ads on the first page of Google in no time.
But this is not the case with SEO. If you opt for SEO marketing for your campaign, be prepared to play the long game. Even when you have the best SEO agency in Sydney managing your campaign, it might be months before your website ranks on the first page of Google.
This is not necessarily a bad thing. SEO comes with a lot of perks that make the relatively long wait period worth it.
So your best choice between the two comes down to your needs. If you are interested in lightning-fast results, PPC advertising is the ideal choice. However, if you are not in a hurry to get results from your campaigns, make use of SEO services in Sydney.
Your budget is another major determining factor when it comes to making a selection between the two. At its core, SEO is a free marketing service. But, this only the case if you are running your own SEO campaign.
Bear in mind that SEO can be incredibly hard to master for a busy business person. That is why many prefer to hire SEO experts in Australia to manage their SEO campaigns. Even when you take this path, SEO will still be probably the cheapest yet most effective digital marketing techniques you can ever use.
PPC, on the other hand, is a paid service. This means that on top of paying experts to run the PPC campaign for you, you will also have to pay for your ad slots.
The amount you will end up paying for PPC keywords depends on the industry you are in. If you are in a competitive industry, you might find that you are paying more per click than the price of your product.
The great advantage of PPC ads is that, if done well, the return will be higher and make the investment worth it. Get the best SEO agency in Australia to handle your PPC campaigns if you want to double your chances of success with it.
Longevity is another aspect you might want to consider before choosing between PPC and SEO. Are you interested in the final results of your campaign lasting for long periods of time? If this is the case, then you should definitely opt for SEO.
As we said earlier, SEO has some perks that make the initial waiting periods absolutely worth it. The results from an SEO campaign have more shelf life compared to PPC advertising.
Since PPC advertising is a paid service, it makes sense to use them to quickly funnel potential customers to your landing pages, especially when you are starting out. The moment you stop using PPC for marketing, the results you aimed for will decline almost immediately.
For SEO services, the opposite happens. Even though it takes time before you see the results, SEO is the perfect option if you are interested in long-term gains from your marketing campaign.
Unless the Google algorithm undergoes a major overhaul, your content will remain on the first page of Google, if you manage to get there.
Both PPC and SEO are effective methods of digital marketing. Should you find yourself in a position where you have to choose one over the other, remember the three factors we have discussed. If you still can’t make up your mind on a suitable option for your brand, hire digital marketing experts in Sydney to help you arrive at a perfection option. We will be glad to walk this journey with you, including providing you with effective SEO services in Sydney and/or PPC advertising services. You are welcome to explore our affordable digital marketing services in Sydney Australia.