Winning the Tiktok Marketing Game

By on June 24th, 2020

5min Read

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With the ever-changing phases of digital marketing, we’ve found ourselves on our toes trying to maximise client reach on every new platform. Just the other day, most of us were looking for ways to market our brands on Facebook, Twitter and Instagram and now there’s Tiktok. Everything moves so fast, right? When you work with the best digital marketing agency in Sydney, you will have an easier time figuring out ways to reach out to as many clients as possible on this new platform. 

Just like its precedents, Tiktok is experiencing content shock, with so many people now active on it, posting new videos every minute. So, just how you do get your brand seen among millions of these videos? 

On your own, you will probably not accomplish a lot, but when you have help from experts in social media marketing, they will help you take your Tiktok marketing game to the next level.  That’s precisely what we do at Digital Hub Australia. 

In this article, we discuss some of the methods you can use to achieve high conversion rates through the  Tiktok platform.

1. Create Your Own Channel

Who would have thought there will be more accounts to create after Instagram? Well, Tiktok is here and getting numerous downloads each day. To own the game, you first need to create your own brand account. 

This should be in line with the rest of your online platforms for seamless interaction. You can legitimise it by ensuring that everyone who comes across it understands what you are offering and how to contact you. 

Ensure that you post appealing content on your introduction so that users can remember it long after seeing your account. If you don’t how to do that, hire digital marketing experts in Sydney to help you with the process.

2. Utilise Influencers

Long gone are the days when the only people who would market your products and services were well-known celebrities. Tiktok has people who have one way or another amassed many followers. Whether they are local celebrities or content creators who are just trying things out, their huge following is a ready market for brand familiarisation. 

In case you’re planning to hire a digital marketing agency in Australia for this purpose, make sure they understand and have experience in influencer marketing. At Digital Hub Australia, we continue to help businesses identify the best influencers for product endorsement and product placement.  Trust us to do the same for you.

3. Creativity Rewards

Initially, all you had to do to be ahead of your competitors in digital marketing was to use videos while everyone else was stuck battling with written content. Now Tik Tok is giving everyone a short-form video channel and your competitors are in on the deal.

Top digital marketing companies that offer SEO services in Sydney are ready for this and they can help you come up with content that stands out from the rest.

4. Personalised Content

As usual, your target audience is easily drawn in if they feel like your brand includes them. Luckily for you, Tiktok videos are a sure way to reach out to your particular audience with relative ease.

All you have to do is to ensure you add a personal touch to the videos you post. The behind-the-scenes of your companies operations, question and answer sessions and interactive videos that elicit responses are some of the ways you can lure and retain clients. 

When you hire SEO experts Sydney Australia, personalised marketing is one of the areas you should never miss to question them about.

5. Raw Unedited Videos 

Yes, you heard that right. Tiktok is a feel-good platform where most users are in for fun. Therefore, serious advertisement can throw them off. They are likely to skip over your video without a second thought. 

This makes Tiktok marketing one of the most affordable digital marketing services in Sydney Australia as all you have to do is post short interesting clips about your brand that will leave your audience wanting to know more

6. Jump On The Hashtags

Nothing promotes reach on social media marketing more than utilising hashtags. Tiktok is not any different. You can hashtag anything of your choice on Tiktok as long as it relates to your products and services. 

This could be a location or product. Another approach to maximise views on Tiktok is utilising trending topics by posting videos with the hashtag of a current trend. Engaging in a trend that relates to your business automatically gets your message to a larger audience.  

For more ideas on how to do this right, speak to social media experts from any best SEO agency in Sydney. 

Tiktok is new and thriving with so many people joining it daily. That makes it a great platform for digital marketing. Working with social media experts from the best SEO agency in Australia will help you make the most of the factors mentioned. You will have a better chance of getting your brand noticed in an ocean of video content.  That’s precisely what the Digital Hub Australia teams have specialised in. We help businesses come up with content that can capture the attention of their intended audience. Trust us to do the same for you. 

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