By Digital Hub on September 21st, 2020
In talks about the future of marketing, video often gets a mention. People love videos and you can tell by the numbers that both Facebook and Instagram Live record each day. An estimated 64 billion Facebook live videos are watched daily while over half a billion people watch Instagram stories daily.
Each of these live features may be different in a couple of ways but for a business that wants to leverage social media to grow, they offer the perfect opportunity. And the results can only be better when you choose to work with the best digital marketing agency in Sydney.
Our social media experts at Digital Hub Australia took us through both live features and even showed us how to pick the best one for your business. We share all that information with you in the rest of the article.
Facebook Live And Its Impact On Business
Facebook is the most popular social media platform, with over 11 million users in Australia and at least 2.7 billion monthly active users globally. The Facebook Live feature enables businesses and individuals that have accounts or pages on the platform to create live broadcasts that can be easily accessed by Facebook users from their smartphones, tablets or computers.
Rolled out back in April 2016, this feature has helped businesses grow their audience and cultivate better relationships with them, market their products, increase brand awareness and achieve many other marketing goals.
It’s absolutely free to use, which makes it a cost-effective way to market and grow your business. After the live broadcast has ended, the video will still be saved on your Facebook page, meaning other people who did not follow it live can still watch and learn more about the company.
Are you ready to go live but lack the ideas or skill to make the best use of this feature? Speak to a reliable digital marketing agency in Sydney.
Instagram Live and Its Impact on Business
Instagram has grown to become the second most popular social media platform, with over 9.4 million users in Australia and over 1 billion users globally.
Instagram live was launched in November 2016 and works pretty much like the Facebook Live feature. It’s a feature that lets you broadcast live videos to your Instagram followers and engage with them in real-time.
You can save the replay to your Instagram stories thereafter but it will disappear after 24 hours. This is one of the major differences between Instagram and Facebook Live.
You can use this feature to promote your products, service or brand; gain more customers; engage your audience and grow your relationship with them and alert your followers about offers. There’s still more you can gain from the feature if you incorporate it into your marketing strategy.
Because there’s a lot involved in making your Instagram live broadcast a success, it would be best to hire digital marketing experts in Sydney who can help you do it right.
Facebook Live vs Instagram Live: Which Platform Is Better For My Business?
Having seen how both live features work, the next question you may be asking yourself is, which is the best option for my business?
But the answer to this is pretty simple. Be where your audience (or future audience) is. This goes back to deciding which social media platform is best for your business. You might want to hire SEO experts in Sydney for this task if you haven’t established which platform to use for your brand. It’s a process that involves a lot of audience research, meaning you will have to make use of SEO services in Sydney.
But if you have a presence on both or either platforms, going live should not be a hard decision. Of course, both platforms have a few features that set them apart. So for a business that has a presence on both and is torn between the two, consider things such as the number of followers, your marketing goal, how long you want your video to be and the technical aspects.
Here’s a short guide for you.
Length of the Video
Facebook live streaming hours are limited to four hours on mobile and eight hours on desktop while Instagram Live videos are restricted to 60 minutes per live stream. Your choice will depend on the goal you want to achieve.
As already mentioned earlier, Facebook allows you to save your live-streamed videos for as long as you want but for Instagram, the longest you can keep them after the live broadcast ends is 24 hours. You can use the temporary nature of Instagram live videos to your advantage, especially when you know that your followers will not want to miss on what you plan to broadcast.
Earlier on, we saw that you can go live on Facebook from your PC or mobile. But that’s not exactly the case for Instagram. Here, you are limited to mobile. Also, the video quality on both platforms varies. Facebook maxes out at 720p but Instagram goes all the way to 1080p. Once again, your goal will guide on which to choose between the two with regard to technical aspects.
The other part you should never forget is how to do each right. A lot goes into making an Instagram or Facebook Live video successful. For a business that is keen on reducing errors and making the most of each, we advise that you work with any best SEO agency in Australia, particularly those that specialise in social media marketing and management. At Digital Hub Australia, we have a team that does that and is ready to work with you in making your live broadcasts a success. You can check out our other affordable digital marketing services in Sydney Australia as we have plenty of them that can be tailored to the specific needs of your business.