New technologies have revolutionised many spaces. Website design and development is one of them. Websites today load twice as fast, have better visual graphics and other great features. As a web designer in Sydney, you should be able to leverage these new technologies in creating the perfect user experience.

Designing websites is not just about the visual layout. A website’s functions and navigation system make up the user interface. Users should be able to scroll through the website and easily access information.

Combining visual appeal with technical support needs a specialised skill set. And the only way to attain them is through time and experience. Therefore, for you to be a great web designer, you need to successfully complete multiple projects. 

By solving different problems, you get more insight into the design and development process. This also makes you more effective at keeping up with current technologies.

Below are 10 things every designer, including you, should know as you go about this. 

1. Every Web Designer In Sydney Should Master HTML and CSS

HTML forms the foundation block for your website. HTML proficiency is a basic skill that every web designer in Sydney should have. Therefore, you should make an effort to learn it during your first years as a web designer.

HTML is vital to your skillset. It helps you understand how various web design tools function. This gives you greater control over your work. You can adjust features on a web page with ease.

Apart from this, HTML enables you to work on your website and edit features without the design tools. Even if you won’t use it in your daily program, it’s an essential skill that you must have.

Cascading Style Sheets(CSS) is another web feature that every web designer in Sydney should know. Web designers usually study HTML and CSS at the same intervals. While HTML dictates a web site’s structure, CSS creates the visual appearance.

2.SEO

Without an extensive background in SEO, your website is likely to perform poorly. SEO forms the backbone for a website’s search frequency and availability.

A web designer in Sydney should be able to generate effective search words and phrases. This can be accomplished through keyword research. When users are looking for information related to your business, they’ll be directed to your site.

SEO is also dependent on page load speeds. Heavy graphics and poorly arranged content can slow down your website. Therefore, keep your website neat and simple.

3. Every Web Designer In Sydney Must Understand Content Management Systems(CMS)

Popular content management systems like WordPress, provide a framework for web development. It’s a tool that both beginners and professionals use.

With many websites running on WordPress, it’s an essential feature every web designer in Sydney should master. You can do test runs to measure your website’s load speeds, functionality and fix errors.

In addition, WordPress can help you study user data, which is crucial for SEO strategies. WordPress also helps you update your website’s content on a regular basis.

4. Web Server(s)

Some web designers barely know the ins and outs of the web server they’re using. This is risky. Knowing how a web server works will help you better understand how your website will behave. This, in turn, will:

• Help you fix issues related to your website.
• Build better, faster websites with fewer bug problems.
• Make your website perform better in terms of optimisation and ROIs.

5. Copywriting

Website content is just as important as its visual appeal. Both complement each other. In fact, content is what makes websites a powerful marketing tool.

As a web designer in Sydney, you should brush up on your copywriting skills. Being able to effectively communicate with existing and potential clients is vital. Creative informative content will achieve so much more for your website beyond increased conversions and engagement. 

If you’re not confident in your copywriting skills, use the services of a reliable digital marketing agency. This is part of what we excel at at Digital Hub Australia.

6. Sense Of Design

It’s great to stock up on the latest web design tools. Knowing how to apply creativity while using them is the key. Every web designer in Sydney should have a broad understanding when it comes to design elements.

Web designers should also design the website with the clients in mind. After all, it’s about the clients, not you. Figuring this out earlier will help you build a website that’s specifically meant for the user.

Understanding colour theory and psychology is equally important. What emotions do you want the user to experience as they use your website? With this in mind, you can come up with a unique visual layout for your website.

Examples of web design tools include:

• Adobe Illustrator.
• Adobe InDesign.
• Adobe After Effects.

7. Every Web Designer In Sydney Should Have Media Marketing Skills

We’ve covered much on technical skills. Now, every web designer in Sydney should also be proficient in soft skills. You should be able to perceive how your clients see, think and feel. Only then will you be able to effectively advertise your products and services.

Social media platforms can be effective for your marketing campaigns. By connecting your website to a social media account, you can generate more user traffic. There are a dozen other ways to market your website on social media. 

Email Marketing is also proving to be effective in customer outreach. Customers can receive exclusive updates and other important info such as newsletters. This ultimately helps to create loyalty. 

8. Communication With Clients

Web design and development is a continuous process. So is your relationship with clients. Therefore, as a web designer in Sydney, you should regularly contact your clients. This helps you update each other on the project.

Through communication, emerging issues can be discussed and any changes implemented. Personal meetings can also help to improve your relationship. The client will see that you’re taking them seriously.

9. Customer Outreach

As a web designer in Sydney, you should be able to keep track of user traffic. It should be easier for you to tell who’s accessing your website, how frequently and level of interest.

Customers can also rate and review your web site based on personal user experience. This helps you identify key areas to improve on. Examples include user-friendliness and user interface(UX/UI).

10. Be innovative

Technologies are always coming up. As a web designer in Sydney, you should be able to embrace this wave of change. This helps you come up with better websites.

Innovation is also about utilising the technologies at hand. A web site doesn’t give you all the space in the world. You only have a few templates where you can convey your information to users.

You should therefore use the available space effectively. Make the most of the design process. See to it that you are using technical knowledge and visual effects to achieve simple yet unique effective outcomes. Simplicity also reflects elegance. 

That aside, keep in mind that your website is meant to be accessed by all types of users. You should therefore review your buyer personas during the design process. This will help you accommodate every visitor

Remember to include mobile support. Ensure your website works flawlessly across different platforms e.g. Android and IOS.

To conclude, understand that for every web designer in Sydney, learning is a continuous process. You have to master every aspect that is tied to the web design and development process in order to deliver great results. Consider working with a digital marketing agency when it comes to more technical or related areas such as SEO. This will not only save you time but also maximise efficiency. We would be glad to work with you at Digital Hub Australia. Get in touch with us for more information.