By Digital Hub on September 21st, 2020
Search Engine Optimization (SEO) has emerged as one of the most important tools for the success of any business today. Without this, your presence on the internet won’t have any impact. But when it’s done right and with help from any best digital marketing agency in Sydney, there will be a lot for your business to gain beyond improved search engine rankings.
To get you started on this, we had our SEO experts at Digital Hub Australia identify five practical and effective tips and tricks you can bet on for better results. Check them out below:
1. Create A Responsive Website
Having a user-friendly website is a must for your business if you wish to improve your search engine ranking. A responsive website, for instance, will make your website much easier for visitors to read and navigate. This will eventually increase your conversations and reduce bounce rates.
More than 17 million Australians use smartphones nowadays Your business can only explore this market by having a well-designed mobile-friendly website that is optimised for users.
Since internet users use multiple devices to view website content these days, make sure your website is optimised across all of them, from pc and laptops to smartphones and tablets.
Keep in mind that Google is built for users. Because many people are using mobile phones to access the web, Google’s algorithm will only give priority to websites that are more responsive to all devices.
Creating a fully responsive website is easier when you work with a reliable digital marketing agency in Australia.
2. Optimise Your Content For SEO
Optimising your content for SEO is another important strategy that will help your site rank higher on search engines, bring you more traffic, build long-term audience loyalty, and achieve many other marketing goals.
Part of doing this right involves coming up with quality, creative and engaging SEO friendly content that people will enjoy reading. Such content will at the same time increase your relevance and traffic.
Make use of relevant SEO keywords (more about this shortly) and other on-page SEO techniques such as optimising your headlines, images and HTML tags. Your titles should be catchy and your meta description compelling. Both should have the right amount of characters and relevant keywords.
You can always hire SEO experts in Sydney to help you do this right, from content creation to optimisation.
3. Utilise Long-Tail Keywords
Long-tail keywords are more specific and less common than other keyword varieties. People who make use of such search terms are more interested in what they are looking for.
Even though they have a relatively less search volume, these keywords account for at least 70% of all web searches. When used correctly, they will help you outrank your competition, provide better context to your content, improve your conversion rates and leverage voice-related searches.
Another feature they have is that they are relatively longer than commonly searched keywords but that’s because of their descriptive nature. This is part of what makes them more useful.
When searching for them, relying on Google’s Keyword tool alone is not enough. Get the best SEO agency in Sydney to help you identify these keywords
4. Leverage off-page SEO
Earlier on we looked at on-page SEO techniques. Now, all the other activities that you do away from your website to raise the search engine rankings of a web page or website fall under ‘off-page SEO’.
While many of us relate it to link building, off-page SEO goes beyond that. For example, you could social media to make your website more popular and build audience loyalty.
Common off-page SEO techniques include guest posting, influencer outreach, forum submission, blog directory submission, social bookmarking submission, image submission, press releases, just to name a few.
When doing all this on your own, the work can be taxing. Save yourself some pain by working with the best SEO agency in Australia.
5. Boost Your Site Speed
How quickly your pages load will determine your search engine ranking. Google uses site and page load speed to index websites. You can find out how your site performs in relation to this by using their PageSpeed Insights tool.
Page speed is also important to users because faster pages provide a much better on-page user experience. According to a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.
These five tips and tricks will be of great help to you in your efforts to improve your site’s ranking. For better results, only make use of quality SEO services in Sydney. Digital Hub Australia is proud to be among the few who provide these services to all kinds of business, no matter the size and type. We also offer some of the most affordable digital marketing services in Sydney Australia. Get in touch with us to find out more.