By Digital Hub on October 2nd, 2020
Google Ads allow you to direct your campaigns at people who are more likely to be interested in your brand, products or services. You can then track how your target audience is responding to your Ads. This is the simplest way to explain this online advertising technique. But there’s a lot you will want to learn about Google Ads and today we cover their importance.
You can use this marketing technique to generate leads, sell your product or service, increase revenue, boost traffic and achieve a dozen other marketing goals. But you will need help from the best digital marketing agency in Sydney to maximise the opportunities it offers.
We know you may still have your doubts about the effectiveness of Google Ads. We spoke to our online advertising experts at Digital Hub Australia about the importance of this marketing technique. Check out the points below to learn.
Quick results in digital marketing has always been a risky path to take. If you want stellar results for your brand as fast as possible, you have to make sure that your campaign has a solid approach or else the results from your marketing might not stand the test of time.
Google Ads have been a much welcome relief for brands in need of quick quality marketing results. That explains why it’s a popular technique among marketers in Australia. They offer instant results at a relatively affordable price.
When compared to organic digital marketing avenues such as search engine optimisation (SEO), Google ads are light-years ahead in terms of speed. Once you have published your great Ad, results start to stream in right away.
However, running a successful Google Ads campaign is not easy. Unless you have a deep understanding of the platform and experience in online marketing, chances of your campaigns not yielding the expected results will be high. Consider working with a digital marketing agency in Australia if you want your Google Ads campaign to produce the best results possible.
While SEO is free and great at establishing your brand as an authority in your industry, It will take a long period before you make it to the top spot of Google SERPs. You might have to wait for months or even years before you experience the results of your SEO work.
Even if you work with the best SEO agency in Australia, you will have to be patient for your results. Taking shortcuts might work for the short term but sooner or later the results of your actions could harm your brand.
With Google Ads, it’s the complete opposite. A well-executed Google Ads campaign will get your brand noticed in no time. The fact that your ads show up at the top Google SERPs before the search results means that your Google Ads will be seen by anyone looking for products similar to what you have to offer.
But, there is a lot that goes into ensuring that your Google Ads are visible to relevant users. This is why you should hire digital marketing experts in Sydney to steer your Google Ads campaign in the right direction.
Better Control Of Your Campaigns
Traditional advertising is like shooting in the dark. You can’t be completely sure if your ads are reaching your target market since you rely on a ‘spray and pray’ approach.
On top of that, you have to part with a lot in terms of budget just to get your Ad running. Because there was no way to analyse the effect your ads are having in real-time, you have no way to tweak your campaign when you need to.
Google Ads give you full control of your campaign. The platform has a predictable and transparent pricing system that allows you to plan for your budget adequately. This makes it impossible for you to spend more than you intended since you will have full control of your Google Ads budget.
You can hire SEO experts in Sydney Australia to help you monitor and analyse the performance of your Google Ads. They will use their skills and experience in helping you maximise the performance of your campaign
Google ads have an edge over other digital marketing techniques when it comes to harnessing the intent of prospective customers.
Many social media users, for instance, have other intentions other than looking for products and services. They want to keep in touch with their loved ones so there is a high chance of them ignoring your Ad.
Search engine users, on the other hand, are very particular about their intentions. It could be getting answers to certain questions, finding a product or service or learning about a particular subject. Google ads allow you to harness customer intent for the benefit of your campaign. They give you a chance to meet your prospective customers in their purchasing journey.
If you do your targeting your well, you are more likely to end up with so many leads. For the best results, work with an experienced digital marketing agency in Sydney. They will increase your conversion rate by designing effective landing pages for your Google ads campaigns.
Well-executed Google Ad campaigns always produce greater results. Some even go beyond the benefits we have looked at. On your own, this can be a challenging task. It takes a while before one masters how to create great Google Ads and successfully run them. Luckily for you, our Google Ads experts at Digital Hub Australia are just a call away. We have carried out several successful online marketing campaigns and are ready to extend this excellence to your business. We also provide many other affordable digital marketing services in Sydney Australia that could be of help to your business. Get in touch with us to learn more.