By Digital Hub on July 22nd, 2020
Is marketing the same, regardless of the industry? Do some marketing techniques work better in specific industries and perform poorly in others? Is it the company that decides if specific marketing techniques will work or fail? These are just a few of the questions we get asked a lot by clients from different industries. Nearly every best digital marketing agency in Sydney agrees with the last two.
Now, if you decide to do the marketing on your own, chances are high you may never fully figure out what works for your industry. But when you outsource the marketing to professional digital experts who have experience spanning multiple industries, you will be advised on the best marketing techniques to use.
At Digital Hub Australia, for instance, we work with clients in different industries, from technology, medical and manufacturing to law and childcare services With time, we have figured marketing techniques that can benefit all kinds of businesses and those that are best suited to specific industries.
This is what we want to share with you in the rest of the article.
Do Some Marketing Strategies Work Better In Specific Industries?
A few years ago, BizBible commissioned a research to find out what channels worked better for different industries. In their results, they found out that businesses in the technology industry used nearly every available marketing channel to achieve their marketing goals.
Those in the consumer goods and service industry seemed to focus more on paid search, social media, video marketing, retargeting and display ads.
Email marketing, social media and SEO remained the most preferred channel for businesses in the financial services industry.
As for manufacturers, trade shows and conferences topped the list, followed by email marketing, social media and SEO.
At DIgital Hub Australia, we have noticed an almost similar trend. In healthcare, for instance, paid search seems to be more effective. In the technology and service industry, content marketing, SEO, social media, and paid search appear to be effective at delivering desired results.
Another way you can tell what works for your industry is by observing what your competitors are doing. If a technique is working for them, then it will most probably benefit you. However, you need to do it better than them to stand out. If possible, hire digital marketing experts in Sydney to help you with the strategising and implementation.
Based on these observations, you can see that some marketing strategies clearly seem to work better across every industry. Let’s examine the top three:
1.Search Engine Optimisation (SEO)
One of the major goals of marketing is to get products or services noticed by as many people as people in your target group. This is why SEO services in Sydney remain a powerful marketing tool.
SEO involves getting your website to appear at the top of the major search engine pages like Google and Bing. However, you have to first realise that this won’t happen overnight. Rising to the top of SERPs(search engine result pages) is a gradual process.
This is why you should consider working with the best SEO agency in Sydney. It takes time, patience, and a lot of tweaking for your website to rank high on the SERPs.
The awesome thing about SEO is that it is completely free. What’s more, because the traffic generated to your website is organic, there is a higher chance that most of the visitors will become loyal subscribers to your website.
2. Social Media Marketing
Nearly everyone is an active social media user these days. And it is no longer just Facebook and Twitter dominating the market. There are now a wide variety of social media platforms that cater to a specific demographic.
For example, Twitter and Facebook will work better for you if you are in the financial services industry as opposed to Instagram or TikTok, which are perfect for anyone in the fashion industry.
Social media marketing is a dream come true for many marketers. The hard part has already done for you since the infrastructure is already in place and is completely free.
Your best option is to hire a digital marketing agency in Australia if you want to unleash the full power of social media marketing(SMM). At Digital Hub Australia, we play to the strengths of your business by focusing on social media platforms that your customers frequent.
When done correctly, you can use SMM to market your products and foster a sense of brand loyalty. Talk about killing two birds with one stone!
3. Pay Per Click
Some businesses ignore PPC advertising because it costs money when most of the other digital marketing techniques are free. But you shouldn’t make the same mistake, especially since PPC has worked wonders in a number of different industries.
So how does PPC work? Simply put, every time a search that relates to what your business offers is executed, your ad will show up at the top of the search result page. What’s more, you will only pay if your ad is clicked.
Did you know that over 1 billion searches are executed on Google per day? This means that there is a very high chance that your ad will generate quality leads. The ads are also trusted by users since they are hosted by reputable search engines like Google, Bing, and Yahoo.
However, a successful PPC campaign will not simply be handed to you. Unless you have the time to constantly research high-traffic keywords and pore through ad analysis data on a daily basis, you should work with the best SEO agency in Australia.
Expect your marketing efforts to be messy, frustrating, and costly if you have no idea on how to find what works for your specific industry. Hopefully, this article has helped to put things into perspective for you. All the last three marketing techniques we have gone through are great for businesses in nearly every industry, but you still need to work with SEO experts if you want to realise their full potential. At Digital Hub Australia, we offer affordable digital marketing services in Sydney Australia for businesses in various industries. Contact us to learn more.