By Digital Hub on November 23rd, 2020
Keyword research can seem like rocket science, especially if you are just starting out. There is a high chance that you might find the whole process overwhelming unless you work with the best digital marketing agency in Australia. As you plan to do that, today we share some tips from our SEO experts at Digital Hub Australia to get you started on this. They include:
Observe The Competition
There is a chance that you are missing out on something that your competitors are doing right. Studying your competition is an effective way of finding the right keywords for your SEO.
Make a shortlist of all your competitors who are ranking high on the search engine result pages. Go through their content, especially the popular articles that relate to your business. Looking at the meta tags will help you figure out the kinds of keywords that they are targeting.
Studying your competition is a great way to improve your own keywords selection, especially if you are just starting out. Keep in mind that the process requires a lot of time and patience. You should make use of the affordable digital marketing services in Sydney Australia if you do not have the resources to do such work on your own.
Put Yourself In Your Customer’s Shoes
Thinking like a customer is an effective approach to finding the right keywords for your products and services. You need to have a deep understanding of your audience to pull this off.
Look at every single product in your catalogue and ask yourself what you would type into Google if you were an interested customer.
While this approach has great results when it works, it’s trial and error nature means that you can’t be sure of the outcome.
In our experience, you are better off hiring the best SEO agency in Sydney as a small business owner. SEO experts will do all the work for you, leaving you with enough time on your hands to run your business.
What’s more, their methods are much more accurate and you are guaranteed much better results.
Make Use Of Long Tail Keywords
Long-tail keywords are critical to the success of your campaign, especially if you can come up with ones that are specific to your product and service.
One major advantage of using long-tail keywords is that they have lower search volumes, attract the right kind of traffic and are less competitive.
Nevertheless, you need a certain level of experience to successfully carry out long-tail keyword research. Hire SEO experts in Sydney Australia if you feel that you are not up to the task or you don’t have the time to do all the research required.
Your long-tail keywords will be much more accurate with expert help.
Make Use Of Keyword Research Tools
Keyword research tools will be of great help to you. The results from different research tools like SEMrush and Google keyword research tools are much more accurate.
There are a lot of tutorials online to get you started. There are also a lot of different tools you can choose based on your preferences.
However, there is one major problem with this approach. Keyword research tools can be a steep learning curve for some people. As a result, you won’t get the best results possible because of your lack of experience in using the tools.
Consider working with an experienced digital marketing agency in Sydney, especially since digital marketing experts have a deep understanding of all the different research tools on the market.
Monitor Your Results
Picking the right keywords for your content online is only half the battle. You will have to monitor and analyse the effect that your keywords are having.
It is also a good idea to monitor your competitors as well. There is a chance that they could be using trending keywords that deliver great results.
Many of us, unfortunately, don’t have the time and resources to keep up with keyword performance and carefully analyse our competitors. This is why many business owners utilise SEO services in Sydney. This is one of the tasks you can expect to be included in the package.
In summary, keyword research is essential to the overall success of your marketing campaign. Consult the best digital marketing agency in Sydney if you want the best results for your brand. Our digital marketing experts at Digital Hub Australia are on standby to analyse your needs and help you develop the perfect keyword strategy for your SEO campaigns. Get in touch with us to get a free quote or learn more about our services.