A Digital Marketing Agency’s Outlook On The Most Effective Tools In Digital Marketing

By on August 28th, 2020

5min Read

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Ever wondered what kind of marketing tools the best digital marketing agency in Sydney uses for their digital marketing activities? 

We get this question a lot.

Our digital marketing experts at Digital Hub Australia use a combination of different tools to get the job done. 

There are a lot of marketing tools in the digital marketing ecosystem serving different purposes. 

It doesn’t matter what digital marketing activity you are onto. There’s always a tool out there that will make your efforts more effective. 

Most of these tools generally streamline digital marketing processes. Others help to make digital marketing techniques more effective. 

In the article, we take a brief look at some of the most effective tools you should consider when carrying out digital marketing. 

  1. Google Analytics

Google Analytics is one of the most used tools in Digital Marketing and with good reason. 

Any Digital marketing agency in Australia will confirm that it is the best tool for monitoring how customers are interacting with a website. We use it a lot when refining SEO performance

While Google Analytics is fairly complex, it has a ton of useful features that make learning it absolutely worth it. What’s more, Google has a collection of free tutorials at the Google Analytics Academy aimed at teaching you everything you should know about their analytics tool.

If this sounds like too much work for you, you can always hire digital marketing experts Sydney. 

2. Nanigans

If you are keen on doing social media management in Australia right, then you are going to need Nanigans. 

The Nanigans platform is a multichannel advertising tool that mainly focuses on Facebook. But it also has unique features for Twitter and Instagram.

The main focus of Nanigans is remarketing on Facebook. It offers retargeting tools that help business owners sell more of their products.

3. SEMrush

Is SEO your main focus? If yes, the SEMrush platform is perfect for you.

This tool optimises various digital marketing practices.

If offers assistance in identifying backlink opportunities, carrying out your SEO audit, performing keyword research and position tracking. It is easy to see why it is recommended by nearly every best digital marketing agency in Australia.

Please note that you have to be a paying member for you to access the full functionality of the SEMrush platform. You can still get a lot done with the free version.

4. Mailchimp

Even though it’s a little dated, email marketing remains one of the most effective avenues for digital marketing. 

Managing your email marketing campaign without any form of automation assistance is not advisable.

Mailchimp is the email marketing software of choice for many digital marketers and here’s why:

It can automate your email marketing campaign by sending emails to your customers.  The tool also allows you to create personalised emails for your customers. You can add images and GIFs to your email without having to leave the platform.

There’s a lot more about it that you will not want to miss out on when doing email marketing campaigns. 

5. Canva

Graphics are an essential aspect of a digital marketing campaign. You can use graphics to add more ‘oomph’ to your marketing content.

When you want to add more graphical elements to your content but lack the access to paid tools like Photoshop, Canva will save the day for you. 

What makes the Canva platform so great is the fact that you can produce professional-looking results even if you lack an artistic background or experience.

Canva can help you come up with artistic yet effective images for your social media content, infographics and call-to-action buttons.  You will have access to a massive database that contains custom templates, fonts and clip art.

It’s one of the tools you should never lack if you do a lot of social media marketing in Sydney

6. BuzzSumo

Your digital marketing campaign should be adaptable to current trends if it is to be successful. However, keeping up with digital marketing trends is not an easy feat, especially in today’s fast-moving world

BuzzSumo is the perfect tool for the job. 

This research and monitoring platform will help you find out about trends around topics that are of interest to you.

The platform has a ton of functionalities. If you have had a problem with creating content,  you can use this tool to research and generate high-quality content for your digital marketing campaign.

If you would like to test out the BuzzSumo platform, take advantage of their free trial that lasts for 7 days.

Effectively using these platforms on your digital marketing campaign requires experience and technical know-how. You can jump ahead of the line by opting for affordable digital marketing services in Sydney Australia. Digital marketing experts will do the heavy lifting for you. They will save you the need to pay the subscription fees to use some of these software. More importantly, they will help you make the most of these tools. 

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