How SEO is different from Google Ads

By on January 4th, 2021

5min Read

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SEO is the process of optimising your website to rank higher in search engines. You can’t pay for better and quality organic SEO results; only well-done SEO campaigns will help you achieve that. 

However, you can pay to instantly appear on top of search engine results. This is what Google Ads are all about. We will be discussing this technique later.

Google focuses on giving its users the best experience possible by providing relevant results to their search queries. SEO tactics will allow you to shape your content around keywords that are relevant to your target audience. There’s more to SEO. We’ll take a look at the different types of SEO and how they work before briefly looking at Google Ads and the difference between the two.

We will also show you why it is important to work with the best digital marketing agency in Sydney in executing both of these techniques. Keep reading to learn more about the two. 

Off-Page SEO

Site authority is currently one of Google’s top-ranking factors. Off-page SEO focuses on building the authority of your website. Off-page SEO techniques like building backlinks are critical to boosting your site’s credibility.

A word of warning though. Not all backlinks are the same; only use those from authoritative sites. Your content will be seen as credible by Google if credible sites are linking back to it. Speak to any best SEO agency in Sydney for tips on how to do this right.

On-Page SEO

On-page SEO deals with the content on your website. It’s about optimising the pages on your site based on a set of keywords. 

Technical skill and a wealth of experience are critical to a successful on-page SEO campaign. Content creation, keyword research and keyword optimisation are some of the main on-page SEO tactics one has to master before engaging in this.

If you have no background in on-page SEO, make use of digital marketing services in Australia. Our experts at Digital Hub Australia can show you the best on-page SEO strategies to use for your business.

Technical SEO

Technical SEO deals with the performance of your website. User experience is one of the top ranking factors for Google. What this means is that you will never make it to the top of the SERPs with an outdated website. 

Consulting a company that offers web development services in Sydney is in your best interests. Don’t forget to check how experienced and skilled they are in technical SEO.

Strategies like boosting mobile-friendliness, improving site crawlability and tweaking site architecture require a high level of technical know-how. 

Apart from improving user experience, web developers will also work on search crawler experience. All these efforts will have the effect of improving your ranking on Google SERPs.

Google Ads

Google Ads is a pay per click digital marketing platform. With Google Ads, you can make your ads visible on the Google search engine based on the keywords you are targeting. The best part about Google Ads is that you only get charged when a customer clicks your link.

Is Google Ads affordable? 

Yes, but it depends on your business. Some industries have highly competitive keywords, making their bidding rates much more expensive. 

What primarily makes Google Ads special is that your Ads will show up on top of Google SERP pages before the organic search results. For the best results, consider using the help of a digital marketing company in Australia that specializes in pay per click marketing.

Differences Between SEO and Google Ads

Cost

This is the biggest difference between SEO and Google Ads. SEO is free, that is if you are able to do it by yourself. But if you opt for SEOs services in Australia, there will be costs involved. Google Ads, on the other hand, is a pay per click advertising service. You can choose to use either or both.

Value

SEO offers value over time. Once your campaign picks up steam, your website will gradually rise up the top of SERPs. Google Ads, on the other hand, only offers value as long as you are paying for the service. To leverage all the opportunities offered by both techniques, enlist the help of an experienced SEO company in Australia. 

Time

Google Ads has an advantage over SEO since it offers instant results. It is also possible for you to observe the effects of changes to your campaign in real-time. SEO takes longer to bring in results.

In our experience, combining both SEO and Google Ads will make your campaigns more productive. Google Ads will boost your SEO campaign while it gains momentum. You can learn more about each service and its value to your business by speaking to a reliable digital marketing agency in Australia. Our digital marketing experts at Digital Hub Australia are always ready and happy to hear from you. Get in touch with us to learn more.

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