How To Bring Organic Traffic To Your Website Via SEO

By on May 26th, 2020

5min Read

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Are you finding it difficult and overwhelming to rank higher on search engines and gain that pure organic traffic every business wants?  Have you tried every SEO technique available out there but faced little success? Well, don’t give up just yet. You can hire the best digital marketing agency in Sydney to help you, but before you do, we’d love to let you in on proven techniques that will bring you that much-desired organic traffic to your website.

Check them out: 

1. Upgrade Your Non- Performing Content 

SEO, unfortunately, isn’t a task you do then sit back and enjoy the fruits for the rest of your life. Your competitors are watching your steps and will try their best to come for your top spot. This is the fate of content you publish. 

If someone else creates better content that Google finds relevant and up-to-date, your post may be demoted from the top spot. This will, of course, affect your ranking and traffic. Signs that your content is not performing as expected is when traffic and conversions slow down. 

Once you get to this point, consider it a clear indication that you need to update your content. This should actually be done on regularly.  

Here’s how to go about this: Use Google analytics to look for pages on your website that seem to be experiencing diminishing traffic.  Then check the search results for your target keyword to find out what the top-ranking articles have done differently. 

Sometimes you will have to redo sections of your article while other times you will be forced to rewrite the entire article. You can consult with or hire digital marketing experts in Sydney to help you evaluate your content.

2. Regular Blogging

Even though the results aren’t as immediate as those from paid Ads, blogging remains one of the most effective long-term strategies for gaining organic traffic.

Spare time to come up with a well-thought-out SEO blogging strategy.  This will mostly involve doing keyword research, analysing competitor content and coming up with a content calendar that incorporates all the above.

Since search engines prefer active websites that are updated regularly with fresh content, make sure you have a blogging schedule. More importantly, learn the best practices of creating content that ranks highly and converts. Poorly-written content can damage your reputation and deny you the opportunity to get traffic. 

Besides bringing organic traffic, great content can also open up the opportunity for you to become an influencer and thought leader in your niche or industry. 

3. Keyword Optimisation

To date, keywords remain a significant part of Google’s search algorithm and ranking system. So, before you write and publish content, make sure you have performed keyword research.  

Learn as much as you can about your audience and user intent then come up with a list of topics you plan to write about.  Thereafter, use your findings to do your keyword research.  Tools such as Google Keyword Planner, SEMrush, Ubbersuggest, etc. will help validate the keywords you have came up with. 

For better results, centre your content around long-tail keyword phrases that relate to your niche or what you offer.  It’s easy to rank for long-tail keywords since they tend to have a healthy search volume and attract low competition.  They also tap more into the user intent. 

A good example is using ” afforadable digital marketing services in Sydney Australia” as opposed to simply “digital marketing expert”.  This has actually worked pretty well for us at Digital Hub Australia. 

4. Use Social Media 

There are plenty of ways you could use social media to increase organic traffic to your website. The most obvious is having a profile complete with your website, personal info, among other important details. Visitors to your profile looking to learn more about you can use the link to go to your website. 

Next, publish and share great content on your social media pages. Do this as regularly as possible. With about 15 posts per month, you stand a chance to get up to 1200 new leads within the same period. 

Google too understands that social presence matters and this is why they have incorporated social media into their search and ranking algorithms.  So, see to it that all your blog content has social sharing links and at the same time, make sure that your social media profiles are active and full of interactions and engagements. 

There are a dozen other ways to leverage the opportunities offered by social media to boost your website traffic. Now maybe the best time to speak to the best SEO agency in Australia about that. Focus on those who have specialised in social media management and marketing.

5. Optimise your website 

Two areas you will want to focus on when it comes to this are your website’s usability and the technical SEO aspects. 

Just like your website visitors,  Google also loves websites that are fast, easy to navigate, and accessible.  If you haven’t optimised these areas, then search engines are more likely to ignore you, which means you will lose out on the higher rankings and organic traffic.

So make sure your website meets the following requirements:

  • Responsiveness( optimised for mobile, tablets, computers and other devices with varying screen sizes)
  • Easy navigation  (meaningful and relevant categories and subcategories, accurate navigation titles, working search feature, etc.) 
  • Shorter page loading websites ( aim for less than two seconds) 
  • No 404-page errors 
  • Header tags, URL, homepage, meta descriptions all have your target keywords 

Admittedly, doing all these correctly requires expert help. That’s why you may want to hire SEO experts in Sydney Australia who have experience designing and developing websites that rank higher. 

6. Link Building & Internal Linking 

Once you have published a decent amount of content on your website, start including links in your subsequent blog posts that guide users to other more relevant posts on your site.  This will increase the average time spent by visitors on your website. Once Google notices it, they will raise your ranking and this will, in turn, lead to more organic traffic. 

At the same time, encourage your friends, family, clients, suppliers, partners, and fellow bloggers to share your content out there. You can as well learn the art of creating highly shareable content.  With more incoming links, search engines will consider you an authoritative website and thus increase your rankings. 

Please avoid shortcuts that may harm your SEO efforts such as having spammy and low-standard websites link back to your website. You can learn how to do this right by consulting with the best SEO agency in Sydney such as the SEO experts at  Digital Hub Australia.

Two other important tricks you will want to consider include: 

  • Answer Relevant Questions On Quora – Aim to become an authority on your industry in this space. You will eventually attract a huge audience whom you can then direct to your website. 
  • Maximise on The Power Of Video – If keen, you might have noticed that Google now displays more video thumbnails than ever in their search results.  That’s because more people are continuing to embrace video content online. You can be part of this too by creating valuable content that benefits your visitors. 

In A Nut Shell

What makes organic traffic more important and cherished is that it’s targeted. You get to have visitors who have a more specific search intent. If you can provide the solution they are looking for or answer their questions properly, that will increase your chances of converting them. 

This is your opportunity to leverage this technique. Don’t we all want that?  For better results, consider hiring the best digital marketing agency in Sydney to advice you and help you fix the technical aspects.

You are welcome to try our services at Digital Hub Australia. We promise you results that will take your business to the next level. 

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