The Ultimate Guide To Keyword Research For 2021

By on December 7th, 2020

5min Read

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You can tell how strong and effective your keywords are by looking at the traffic your content has. Is it anywhere close to your goals? If not, then you need to partner with the best digital marketing agency in Australia and research better keywords for your content. This article will serve as your ultimate guide to keyword research in 2021.

Areas Where Keyword Research Is Important


This is the most obvious reason for keyword research. Without the right keywords, the content on your website won’t rank high on Google SERPs. So how does it work? 

Once a user searches for something,  the search engine will crawl through different keywords to determine whether your content is relevant to that user.

You should partner with a professional when doing keyword research for SEO. Google changes its search engine algorithms regularly. Hire SEO experts in Australia to help you stay up to date.

Other Marketing Campaigns

Most people make the mistake of assuming Keyword research is limited to SEO. But the truth is that  Keyword research skills will come in handy in other areas of your digital marketing campaign as well. Social media marketing campaigns are keyword-focused and so are Pay per click advertising services and display ads.

Boost Your Content Strategy

If your content strategy isn’t taking off, there is a chance that improving your keyword research might fix the situation. The right keywords will help you create the right content for your audience. At the same time, you will rank high on Google SERPs for using relevant keywords.

How To Get Started With Keyword Research

Define Your Goals

Keyword research has multiple steps and you will spend a good amount of your time doing it. Any best SEO agency in Sydney will tell you that you should not start researching for keywords unless you have a solid plan in place.

What are your SEO goals? Do you want to increase your conversion rates or your subscriber numbers? Defining your goals early on will determine your approach to keyword research and SEO in general.

Keyword research is a long-term process. You should consult a digital marketing agency in Sydney to ensure that your research stays on the right track throughout. 

Study Your Competitors

It pays to study your competitors, especially if they rank high on Google SERPs. Look for websites that are similar to your own on the first page of Google and ranking for your keywords.

Visit the sites and look for the most popular pages. The most accurate way to do this is by using a competitive intelligence tool. You will find it much easier to collect the top keywords from competing sites using such tools.

You can hire SEO experts in Sydney Australia to help out with challenging technical aspects of this process. 

Create A List Of Relevant Topics

At this point, creating a list of interesting topics that are relevant to your business should be a piece of cake. The topics you choose should contribute to your overall goals. They should relate to the products you intend to market to your customer base.

You should also keep your audience in mind while creating your list of topics. The topics you choose should matter to them. Otherwise, you won’t get accurate results. 

Please note that this might take some time and effort. Consider making use of SEO services in Sydney to reduce your workload.

Once you have a list of different topics in place, think about the kinds of keywords customers would use if they were trying to find any of the topics you have on your list. Put yourself in a customer’s shoes. This will help you better understand customer intent.

Make Use Of Keyword Research Tools

Keyword research tools are great for further refining of your results. You could start keyword research with such tools, but it is always better to begin your research process by first establishing your goals. This will allow you to better fine-tune your SEO strategy.

Keyword research tools like Google Keyword Planner allow you to further explore your seed keywords. You can easily find alternative keywords just by using such tools and be able to further tweak your search terms. 

Understand Search Intent

Finding high-volume search keywords to use in your content is great. But going further will allow you to master the keyword research process. To do this, you must first answer the following two questions: 

  1. Why would customers search for your content? 
  2. What is their motivation?

Fine-tuning your research process will be much easier once you can understand the reasoning behind the search habits of your customers. We would recommend that you hire digital marketing experts in Sydney if you need help studying the search intent of your audience, especially if you have a large customer base.

Find Long Tail Keywords

You may be tempted to end your research once you have found seed keywords, but don’t. Breaking your main topic down further will allow you to brainstorm long-tail keywords customers might use while searching for your products.  Customers usually use long-tail keywords to find a specific topic or product.

Let’s assume the seed keyword for an apparel website is “hoodie”. A long-tail keyword for the same site could be “different types of hoodies you should buy this winter.” You can see that the long tail keyword is much more specific when compared to the seed keyword.

Long-tail keywords have a high conversion rate but the trade-off is that they get fewer clicks.

Keyword research plays a huge role in the success of your digital marketing campaigns. We’ve seen that it is not just limited to SEO. Other digital marketing methods can be improved through the proper use of keywords. There is a lot that goes into proper keyword research and as we have observed, you could get overwhelmed especially if you are working alone. Consult a digital marketing agency in Sydney Australia, especially when it comes to the challenging aspects of keyword research. You are welcome to talk to our digital marketing experts at Digital Hub Australia. 

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