The Different Ways You Can Target The Younger Audience On Social Media By The Best Digital Marketing In Australia

By on November 18th, 2020

5min Read

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Social media has emerged as one of the best ways to reach the younger population. And just like any other customer segment, the younger audience has to be approached in unique ways. Most of them love to be engaged as opposed to being told what to do. 

In case you are finding it hard to attract and/or retain your young social media audience, consider working with the best digital marketing agency in Australia. Our social media experts at Digital Hub Australia have successfully worked with many businesses in winning over their younger audience and have shared with us a few ways you could use to achieve the same or better results. Check them out.

Make Use Of Video

Video has evidently revolutionised marketing. 92% of marketers out there agree that it’s the future of advertising and an important part of any marketing strategy. Successful brands in Australia have jumped on the bandwagon, allocating a huge chunk marketing budget on video content. 

Customers nowadays love watching video content. This is especially apparent in the younger audience who now dominate TikTok, Instagram, Facebook, YouTube and other related platforms. Young customers are more likely to choose video content over written content when they are learning more about a product, service or brand they are interested in.

Any successful marketer will tell you that video has great ROI. Incorporating it into your social media marketing strategy will lead to an increase in website traffic and conversions from young customers over time.

But for your video to deliver the results you desire, it will have to be creative, engaging and perfect for your target audience. Hire digital marketing experts in Sydney who have a deep understanding of the young segment of your customers to help you with video content creation.

Be Original

Creating engaging marketing content for young audiences Is like walking a tightrope. You have to strike the balance between coming up with original ideas and creatively recycling what has been done by other brands before.

You may find this task overwhelming when you lack enough skill and experience in digital marketing.  The perfect alternative is to have any best SEO agency in Sydney do the heavy lifting for you. Work with them in coming up with fresh content ideas for your social media platforms.

Original content will help you to not only attract but also retain a young audience who nowadays crave for authenticity.  In a sea of competitors all aping each other, you will be the only business in town offering fresh and engaging social media content.


Studies show that positivity can have a great impact on your social media marketing efforts. No one likes content that does not generate interest or excitement, especially your young audience on social media. Your content should therefore motivate and inspire your young audience if you are to win them over. 

Sharing positive updates and saying the right thing at the right time are two things you should master in order to do this right. Chances of an innocent post being misinterpreted by your young social media audience are often high and the consequences of such a thing could cripple your business. 

If you are not sure how to approach this, make use of the affordable digital marketing services in Sydney Australia. Hire SEO experts in Sydney Australia who will make sure that your social media content consistently spreads positivity through your young audience.

Our social media management team at Digital Hub Australia can help you with that, including regulating the comment sections of all your social media platforms to ensure that the conversation among customers remains civil and respectful.

Make Use Of Influencers

A huge portion of the young customer segment barely care about the traditional forms of advertising; many are influenced into making purchasing decisions or other actions by people they trust and rely on for different options.

This is what makes social media influencers an important asset to brands that want to attract young audiences. Young customers are more likely to try out a product if a social media influencer they follow recommends it. The reason for this is trust.

You have probably observed how a huge portion of tech consumers trust the reviews by popular tech YouTubers like MKBHD. 

If a trusted or respected social media influencer likes or promotes your product, then a large segment of their followers is bound to buy from your business. An experienced digital marketing agency in Sydney can help you identify the best influencers to use in your social media marketing campaigns. 

Be Authentic

So many consumers lose their trust in brands due to lack of authenticity. As we mentioned earlier, young social media users crave for authentic content. If you are to talk to them about your brand or product, be genuine and try not to manipulate them. This will set the foundation for a solid relationship anchored on trust. 

Generally, make sure that your social media content can earn the trust of your audience. Work with the best SEO agency in Australia if you have a problem finding your voice on social media, creating original content or personalising your interactions. These are the three most important things you have to do right in order to come across as authentic. 

Given how fast the social media landscape is evolving, you will have to stay up to date with the latest trends in this space and continue to learn in order to win over the younger segment of your target audience. We know that this can be overwhelming, especially if you have to run your business at the same time. You are welcome to experience our trusted social media management and marketing services at Digital Hub Australia. We will help develop a strategy that will maximise the impact of social media on your younger audience.

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