By Digital Hub on August 3rd, 2020
It is easy to overlook Pinterest when you are selecting social media platforms to market your products. On the surface, it looks like a platform best suited to lifestyle bloggers and interior designers, right? Well, there’s more to it that you can only unravel when you work with the best digital marketing agency in Sydney.
Many are usually surprised to learn that Pinterest has nearly 500 million monthly active users, with more than half being millennials. Right now, the platform is valued at over $10Bn.
All these facts show that the platform is much more than a social media fad. An estimated 28% of global marketers are already using it for different purposes. Our team at Digital Hub Australia can as well attest to Pinterest’s marketing potential.
So many companies are actually realising that Pinterest is highly useful, if not a better social media platform for marketing today.
With features that encourage visual discovery, it is simply the perfect place to showcase your products.
It’s easy to get started on Pinterest. You can begin by creating some boards and pin some attractive features. However, note that this strategy won’t get you far because the competition is stiff on the platform. Consider working with a top digital expert.
To help you learn more about the platform’s potential, we will look at some of the brands that are taking full advantage of it, plus the kind of strategies that they are using to make this possible.
Mashable is an independent news source that covers topics on digital media and technology. What makes them stand out is the fact that their activities on Pinterest are driven by its future potential.
Research data shows that Pinterest is mainly dominated by women. Up to 75% of its user base is females. But this won’t be the case forever.
Mashable understands that Pinterest is growing. They are positioning themselves to be the go-to source for tech news on the platform. When the male user base finally explodes on Pinterest, Mashable will be prepared and ready to cater to their needs as well.
By using catchy infographics, Mashable has made their news visual and attractive to all kinds of audiences. As a result, they have been able to draw more users to their content and keep them on their boards. They have also made it easy for visitors to share their content on other platforms.
You can also achieve the same for your brand. All you have to do is hire SEO experts in Sydney Australia who have experience in creating captivating and creative content for all kinds of platforms.
Away is a manufacturer of premium luggage bags, which is a less common and popular niche. But, they have managed to use Pinterest to grow and advertise their brand in a rather brilliant way.
They have accomplished this by using the power of beautiful travel imagery to propel their brand further than just bags and suitcases.
Away inspires a feeling of adventure with their brand. They have capitalised on the visual aspect of Pinterest to the fullest. Their posts contain some of the most stunning travel photos on the platform.
You can find their stylish bags aesthetically placed in photos taken in many exotic parts of the world. From Mumbai to Durban. Away keeps its user hooked on their boards while silently marketing their product.
Should you choose to go down this path, remember to make the most of SEO services in Sydney as this will help to increase your reach.
Etsy is a retailer of homemade products and vintage goods. As an online shopping website, Etsy has capitalised on Pinterest’s core philosophy i.e. the user’s lifestyle, to the fullest.
As much as you can use their account to browse for products that are on sale on their website, there is another reason why their pins resonate with users so much.
You can learn how to use their products to better your life in different ways. There are also a lot of pins that show you how to make your own products. With this stroke of marketing genius, Etsy has managed to make its brand more personal to the users.
By using Pinterest to portray your brand less as a corporation and more as a friendly neighbourhood business, you give customers the incentive to buy from you.
Burberry has managed to use Pinterest in Unique ways to market their products. They asked users to fill out a questionnaire about their beauty process when they were promoting their new mascara brand.
This allowed users to feel more connected to the brand even before the product launched. They then used the answers to create a board of make-up tips and product recommendations. As you can guess, the campaign was a wild success.
This is a good example of how you can work with the best SEO agency in Australia to create a unique Pinterest campaign for your brand. By using customised content, you allow users to interact with your brand in ways that will create a more memorable experience for them.
Even though it has been around for a while, Pinterest has a reasonable stake in the future of digital advertising. As mentioned earlier, it would be a good idea to hire digital marketing experts in Sydney to help you capitalise on the potential this platform has to offer.
At Digital Hub Australia, we offer that plus many other affordable digital marketing services in Sydney Australia designed to meet the specific needs of your business. Talk to us today to learn more.