How to Make Your Presence Known On Social Media

By on May 2nd, 2020

5min Read

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One can no longer ignore the relevance of social media networks as a powerful marketing option. Currently, it is where most of your customers (both potential and existing) spend their time. And lately, just about every Australian business continues to invest their time and resources to increase their social media presence on various platforms, mostly through hiring the best digital marketing agency in Sydney. 

Why Do It?

So, why would a business want to have a strong social media presence? Some of the reasons include:

  • Drive traffic to your website and landing pages
  • Set your brand as the authority on industry topics
  • Reach new audiences
  • Interact with your audience in new ways
  • Reduce your marketing costs

Unfortunately, there are just as many businesses that have burned out after trying to build a strong social media presence for months or even years with no apparent success. 

This brings us to the question you probably ask yourself too “How can my business achieve recognition on social media?” 

Sydney has had one of the best digital agency in Australia. A couple of them now actually. They offer affordable digital marketing services for all kinds of business.

However, if your business is on a limited budget, making it impossible for you to acquire the services of a digital marketing firm, you can still roll up your sleeves and start building a strong social media presence on your own.

Below are some tips from top experts that offer SEO services in Sydney. They will help you get started. 

1.  Define Your Goals

First off, understand that building a strong social media presence requires that you invest a lot of your time. Remember, time is money and not having defined goals for social media strategy is a recipe for failure. You need to know what you are trying to accomplish with your social media presence before you begin to cultivate it.

You could be trying to:

  • Create brand awareness
  • Expand your audience
  • Provide customer service
  • Increase sales
  • Looking for feedback
  • Increase your web traffic  

Defining your goals will help you in formulating a strategy to enable you to achieve what you are after. You can set the right goals by ensuring that they are:

  • Specific – making it easier to quantify your progress and gauge if your strategy is working
  • Clear – Your goals should not be too complex; they should be easy to understand and follow
  • Realistic –You should not set goals that are impossible to achieve; make sure it is within your ability to get to a certain milestone in order to avoid frustration.

2. Choose The Right Network

There are a lot of social media networks out there to choose from. Most businesses go for everything and end up failing to gain momentum after spreading themselves too thin. It can be tricky figuring out which network would suit your business best. 

The following networks can be a good place to start depending on your needs:

  • Facebook – With its 2 billion active users, Facebook is great for generating leads.
  • Twitter – Great for generating trends and sparking conversation through its trending feature
  • Pinterest &/or Instagram- Great image sharing platforms for businesses that want to drive sales by showing the visual appeal of their products.
  • Snapchat – great for media and entertainment companies that target millennials
  • YouTube – If video marketing sounds like something your business you could use to achieve their goals, this is a platform you want to have a presence on. 

Choosing the right network will enable you to reach an audience that is relevant to your business and prevent you from casting your net too far and wide. If you need help doing it, hire SEO experts in Sydney Australia who are experienced in social media marketing. 

3. Utilise Scheduling And Automation Tools

In order for you to build a strong social media presence for your business, you need to stay active on the various platforms that you are on. This should not be an issue if you are working with the best SEO agency Australia. They will do the heavy lifting and ensure your accounts aren’t idle.

Managing your own accounts while running your business is almost impossible. That’s why you should use automation tools to help you manage your posts. As an added advantage, these tools will also make monitoring all your networks more manageable. Common ones include:

  • Hootsuite
  • Sprout social
  • BuzzSumo 

4. Fewer Promotions, More Service

You should avoid the trap of aggressively promoting your products using your social media network accounts. Your audience wants to interact with your brand in organic ways. Annoying ‘buy now’ offers will only alienate your audience. You should aim to offer valuable content alongside your product promotions.

Building a strong social media presence should be a top priority for any business. Trying to do it yourself is commendable but the affordable digital marketing services in Sydney are a better alternative for your business. So what are you waiting for? Hire the best digital marketing agency in Sydney and get your business noticed on social media.

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