SEO has been around for more than a decade. In that period, It has proven to be one of the most effective digital marketing avenues. Every business now wants a piece of the pie, but only those working with the best SEO company in Sydney can boast of success in this space.

No matter who you are working with, now is the right time to re-evaluate them just to be sure you have the right partner by your side. It is no longer uncommon to come across SEO companies that claim to be the best but hardly deliver on their word.

You don’t have to fall victim to false promises from unprofessional SEO companies. Here are some traits you should watch out for. Their presence means you are working with the right SEO firm for your business.

1. Years Of Experience

Anybody can set up an SEO company and claim that they are professionals but it doesn’t mean they know what they are doing. The best way to distinguish between a newbie and the best SEO company in Sydney is by checking their track record.

Ask them to provide proof of their experience. It could be links to or copies of previous successful projects. Take note of the milestones they were able to achieve, like higher sales or conversion rates.

Keep in mind that when it comes to SEO, experience matters more than education. So, go for an SEO specialist who has the data to back up their expertise.  Our advice is generally not to go for just any SEO firm with less than a year of experience.

2. Possess Exceptional Communication Skills

SEO experts interact with a wide variety of people. These include other SEO experts, marketing specialists, customers, just to name a few. Your SEO expert should be able to form healthy relationships with all of them.

Two basic features are required for this to be possible. Listening and being listened to. Excellent communication skills may turn out to be key to success in your business. You can not work towards one objective with an SEO professional who doesn’t know how to listen and respond to queries quickly and competently.

You need to find an SEO expert whose approach entirely fits your necessities. Ask them if they prefer to talk in person or via calls, skype, or email. Possessing knowledge and awareness of communication mediums and having great communication skills is a way to inform you that you are working with the best SEO company in Sydney.

3. Deep Understanding Of The Current Market

A highly effective SEO expert needs to understand digital marketing at a deeper level. They need to have a complete understanding of the following:

•  Audience analysis
•  Social media
•  web analytics
•  Web design and development
•  Viral marketing

A thorough understanding of all these aspects is a prerequisite for great SEO results. Another equally important area they should have mastered is pay per click advertising. This technique can be combined with organic SEO to get you superior results.

Also, your SEO company should be able to create for your website content that converts. Basically, that is content that appeals to the users at the other end of a search engine who are looking for what your business has to offer.

4. Should Be Transparent

Any best SEO company in Sydney will strive to be as transparent as possible. They understand the need to build and maintain trust with you.

To be sure that you are working with a trustworthy and transparent SEO firm, you should check for the following signs:

• Do they provide accurate information and records regarding an issue to be tackled?
• Do they provide you with direct access to the company’s SEO experts? Not having access to the professionals working on your website is deemed a red flag. It could mean that their SEO experts do not even exist!
• Do they provide you with regular reports? i.e. weekly or monthly or quarterly. It is important that you have a history of the work they have done. Without such data,  you will never actually know how well your SEO campaign is doing. Make sure the reports provided are thorough and easy to understand

5. Have An Understanding Of All Three SEO Levels

You want an SEO firm that has a proper understanding of all three SEO levels to provide you with a well-rounded organic search strategy and maximize success. The three levels include;

On-page SEO

It includes strategies such as keyword research, content creation, and keyword optimization to optimize an individual page on a website.

Technical SEO

Technical SEO is associated with non-content elements of your website. It employs strategies that improve a site’s backend structure by improving the site’s readability and providing a good user experience. This will affect your website’s overall traffic and engagement rates.

Off-page SEO

Off-page SEO methods will help strengthen the impact and connection your website has with other websites. It involves strategies to build a website’s reputation and authority through a variety of link-building and customer posting tactics.

In summary, these are the most important traits that the SEO firm you have decided to work with should possess. If yours doesn’t tick all the boxes, then it is time for a change. Take this opportunity to work with the best SEO company in Sydney. Digital Hub Australia is here for you.