How To Generate Fresh Ideas For Content Marketing

By on June 5th, 2020

5min Read

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It’s not just you who has a hard time coming up with fresh ideas for your content marketing campaign, even sharp brains at the best digital marketing agency in Sydney sometimes struggle to do so.

If you can afford to hire top SEO experts to help you come up with captivating ideas for your content marketing campaigns, then that’s a step in the right direction because that kind of combined effort can help you achieve a lot for your marketing campaigns. 

But if doing so is not within your budget, don’t be discouraged because you can still access affordable digital marketing services in Sydney, plus there are plenty of tips to get you started on this. 

Remember, all the efforts you pour into keyword research and SEO tactics won’t amount to much if the content that you post for your website is subpar. 

Are you curious to learn how top agencies like Digital Hub Australia generate killer ideas for their content?  Stay with us as we let you in on that.  

1. Understand Your Users Browsing Habits

One of the biggest mistakes you can make when it comes to generating fresh ideas for your content is spreading yourself thin by trying to cover every angle. Nearly every top content expert from the best SEO agency in Australia can admit that there is just too much ground to cover when it comes to content marketing.

You can adopt this philosophy by focusing your attention on the topics your audience is interested in. Putting yourself in the shoes of your consumers is a sure-fire way to accomplish this. By focusing on what your audience is interested in, you can easily find new ways to make your content more appealing to them.

Engaging your current audience by asking them questions through email or questionnaires about the kind of content or blogs that they would prefer to see hosted on your site is one of the ways you can go about doing this.

2. Keep An Eye Your Competitors

Ever heard the saying “Keep your friends close and your enemies’ closer”? Now, we are not insinuating that your competitors are your enemies, but we’re sure you would not mind-crushing them and keeping the market share to yourself.

This is why it is important for you to keep an eye on the kind of content your competitors are putting up that resonates with your target audience. It is one of the best ways to approach content marketing, especially if you cannot afford to hire digital marketing experts in Sydney or you have no idea about the kind of content that your audience prefers.

3. Brainstorm Sessions Are Your Friend

Even the best football player in the world still needs the rest of his team to be able to perform well. This also applies to generating content marketing ideas. You should come to terms with the fact that you won’t be able to do everything by yourself.

At Digital Hub Australia, we achieved this milestone by giving every member on our team a platform to share ideas on how to solve different marketing challenges. This is what partly makes us the best SEO agency in Sydney

You can apply this to your own in-house marketing team too. Have each person share their ideas on ways to create your content.

Even if you can hire SEO experts in Sydney Australia, regular brainstorm sessions with your team will still give you the luxury of gaining different perspectives on a topic. 

You can begin with discussing SEO services in Sydney. See what their thoughts are about this service. 

4. When All Else Fails, Repurposing is The Way

It is easy to fall into the trap of reinventing the wheel whenever you face a new challenge. Yet nearly every best digital marketing agency in Australia reuses great ideas that worked for them at some point in time. Sometimes it is just easier to go back to what worked for you and repackage it as something new.

Changing the format of old content into current formats is one of the best ways to do this. For example, if you have an old info-graphic piece lying around, you can easily repackage it into a motion graphic video for your audience without jumping through a lot of loops.


Regularly generating fresh content for your marketing campaign is not an easy task. Even with the tips in this article, it may still be an uphill task to pull off. But having a top digital marketing agency in Australia like Digital Hub Australia help you with this can make things easier. You will even have improved chances of having successful digital marketing campaigns. What’s even better about DHA is that we offer some of the most affordable. 

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