By Digital Hub on January 10th, 2020
Importance of Google rankings for a business & how to increase your business ranking
In today’s digital marketplace, if your business is not ranking on the top of Google, then you might be losing most of your customers online.
Most consumers search for the top three results to get answers to their questions. That’s why businesses that are on the top of Google’s search engine results pages generate more traffic and customer rather than lower-ranked websites.
If your business becomes visible on the top three rankings, then it will not only generate more traffic and leads but will also increase the authenticity and trust of your business.
But, the question that comes next is, how to increase the business on Google rankings?
Here are some factors which can help improve this:
Improve your website’s user experience
If your website is user-friendly and offers valuable information, you can attract more visitors which allows them to spend a longer time on your website and visit more pages, and henceforth it will improve the ranking of your business. Technically, the important factors that increase the ranking are website visits, speed of website, bounce rate and pages per session.
Publish Relevant Content
The best way to increase the Google ranking of your business is to publish relevant and optimized content. According to a poll, it is observed that almost all small and large based businesses prefer to have highly optimized content to drive more traffic. Make sure that the content should have optimized keywords and deliver the right information to the user.
Optimize for Mobile use
Customers usually search more on mobile devices and tablets and therefore having a mobile-optimized website for your business is important. It makes sure that visitors who are accessing your website get an excellent experience from any mobile device. A mobile-friendly website boosts the ranking of your business.
Get more backlinks.
If you want to achieve top rank on the Google Search Engine result pages, then your website must have high-quality Backlinks. The number of backlinks you create will outline the popularity of your website in search engines. It tends to increase more traffic to your business and your business will automatically start ranking on Google.
Optimize for local search
Customers searching for any service, product or business generally use the term “near me”. A business must be optimized locally. Increase the visibility of your business in relevance to the local searches. List your business in Google My Business and other local directories. This improves the online reputation of your business and henceforth results in higher ranking.
Optimize for voice search
Voice search is trending these days and is considered to be the most important factor for Google Ranking. Voice Search optimization is more convenient than a traditional search query. Voice search is apt for mobile devices and the search results are prompt and accurate.
Aim for “position zero”
Google is making the user interface more interactive and convenient and your business website needs to follow those tactics to rank on the top of search results. When a customer asks any question in the search query, Google fetches a relevant answer from a website and shows it in a featured snippet just above the #1 search result.
If you want to see your business ranking on top of Google without any worries, then you are in the right place. Digital Hub Australia is one of the leading digital service providers in Australia for small and medium enterprises. We offer the best solution to all your digital needs and truly help to enhance the online presence of your brand.