By Digital Hub on May 7th, 2020
Ranking high on the popular search engine pages (SERPs) like Google, Bing and Yahoo is the goal of nearly every business that wants to gain an edge in the competitive Australian business world. If you are running an online campaign for your business, then expert help from the best digital marketing agency in Sydney should be one of your top priorities.
Other than helping you develop a well-optimised website, the other goal will be to increase your visibility on search engine and make sure you are getting that traffic you wish to have.
When search engine optimisation is done right, search engines will direct thousands of visitors to your site, increasing your chances of generating successful leads.
However, as search engines continue making more developments, SEO techniques evolve, making it very difficult to constantly stay on top of the constant changes.
Making mistakes on your SEO journey is unavoidable. In fact, it is almost impossible to predict the search engine rules, which makes it hard for you to check the impact of your methods in real-time. Even as SEO methods continue to evolve, the mistakes most beginner and even experienced business make with their SEO approach pretty much stay the same.
Below are ten SEO mistakes to avoid making for your business.
One of the main goals of an effective SEO approach is to get all the pages of your website to rank higher on Google. This is achieved through the creation of clear, concise and informative content on the different aspects of your business.
The pages should have relevant content with internal links to help your visitors navigate the different topics. Separating your content ensures that you have a variety of posts on your page aimed at explaining different topics to your visitors.
In case you need more help creating such search engine optimised content for your website, speak to a good digital marketing agency Australia.
Another common SEO mistake is focusing on creating content that shoves your business in the visitor’s face. This is to be avoided since you want to create content that other sites in your line of business can link back to.
Having a good number of strong backlinks will do wonders for your SEO campaign. The best way to ensure this is by creating informative core content that is relevant to your industry as a whole.
Readability is a crucial factor to consider for SEO content. You should aim at writing content that people from all walks of life can understand. This means replacing advanced terms and verbose explanations with familiar language phrases.
Websites that fail to follow this rule usually report a high number of bounce rates from visitors. Agencies that offer SEO services in Sydney are always ready to help you access the readability of all the content on your blog and their suitability for SEO.
It might be tempting to stuff target keywords in every single sentence in the hope that your ranking will improve. However, doing this will mean that the content on your website will resemble spam, damaging your SEO performance.
Users will also shun this type of content because of its forced and unnatural flow hurting your website ranking even more.
Any of the best SEO agency in Sydney will tell you that matching proper keyword with irrelevant content is a bad idea. This is simply because Google and other search engines aim at providing results that match what their users are looking for.
Highjacking keywords with unrelated content means users won’t be satisfied, causing your page to be poorly ranked.
Most Australians access search services from their mobile devices and companies like Google are aware of this. If you have not optimised your website for a smooth mobile experience, then it could hurt your ratings on search engines.
You can always hire digital marketing experts in Sydney to help you not only improve the mobile user experience for your website but also increase load speeds to ensure that rankings on search page results are not jeopardised.
Ask any digital marketing agency in Australia about this and the first thing you will be told is that lists are a great resource for any SEO strategy. Lists often appear at the top of result pages. This is because they make it easy for users to peruse the information.
Breaking down paragraphs of information into numbered lists will greatly increase your chances of ranking highly on SERPs.
This is probably one of the worst SEO sins you could commit. Focusing on broad and generic keywords might not be the best idea for your SEO strategy.
There might be established SEO experts competing for the keywords in order to protect their ranking or the keywords might focus on a global audience when the target is your local customer base.
The best practice would be to focus on specific keywords aimed at increasing your ranking and attracting potential local leads.
Another mistake to avoid is flooding your website with a large number of low-quality posts in the hope of ranking higher on search result pages. Using low-quality writers and article spinners to do this might seem like a cheap investment but it will cost you later on.
Visitors to your site in search of valuable content on your site will leave in frustration as they will be put off by the obvious low quality of your posts. This will greatly damage your ranking on SERPs.
If you are unable to create quality content for one reason or another, let a company that provides SEO services in Sydney to do it for you.
If you want to know if your SEO methods are working then you have to analyse the impact of your content marketing strategy. Tools like Google Analytics and Google Webmaster enable you to measure and review the performance of your website, making it possible to focus on the areas of your SEO strategy that are lagging behind.
All these SEO mistakes can be costly and will have a major impact on your profits, brand reputation, traffic, among other things that matter to the survival of your business. If you need help addressing them or knowing how to navigate each, don’t hesitate to get in touch with the best digital marketing agency in Sydney.