How to Know What Your Customers Want

By on April 7th, 2020

5min Read

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Your business, just like any other, thrives on customers. This actually underlines the importance of excellent customer service. Making or selling a good product or service is just the first step. If you have less traffic, your efforts will most likely amount to nothing. 

That explains why one of the major investments before putting your brand out there is studying your target audience to know what they want. It’s a smart move that ensures they are ready to consume whatever you put up for sale, and this will lead to successful entrepreneurship. 

How Do You Know What Buyers Want?

When you make products or sell services, especially in a competitive environment, you could easily lose both existing and potential buyers if you don’t satisfy their wants. 

You should, therefore, take time to find out what your brand will do to keep them coming back or spreading the experience to their friends and family members. Make this a core part of your digital marketing strategy. 

To stay on top of your game and retain your clients, here are some of the ways you can know their needs:

1.  Replicate Your Customer’s Path

Have you ever considered looking at or using your product as your target buyer would? If not, you might be missing out on an important way to tell if your product will meet the needs of the niche it is supposed to. 

From ordering, usage and feedback channels, emulating what your customer experiences or will experience when they buy from you helps you understand what drives them to choose you over your competitors. 

It may also reveal what drives them away. Such results will help you make amendments where necessary.

2. Understand Your Brand

Sometimes low customer turnover isn’t about your product being bad; it could be about how you package it for your target shopper. Before changing it to match what you think they want, you need to analyze how your branding affects how the reaction of your target audience. 

You can start by looking at possible options of packaging. Also look at which segment you want to work with, like clothes for children, shoes for men, specific electronics, etc.

3. Gather Information

One thing to tell if your clients are happy about your product, or to tell if your brand will meet their needs is by studying their purchasing habits. 

You can start by looking at what your brand is offering uniquely and how your clients treat it in the market. This information can come from different sources, including your google analytics, sales reports, asking around and sampling your competitor’s products.

4. Look At Your Competitors

Nothing explains why your intended shoppers will leave your service or product for another than looking at what your competitor is doing in relation to selling and marketing. If you can, try using your biggest competitor’s products or services.

By doing this, you will see the differences that set you apart and understand your client’s needs. This can also help you determine how to perform better than them.

5. Offer Free Trials

While this may seem like an expensive tour, offering shoppers- both existing or new- free trials for your services and products encourages them to give feedback. They will gladly let you know what is missing from the product; they will advise you on what they don’t like about it and even give recommendations. The highlight from this is that after knowing what they want, you can be sure they’ll buy from you when you finally start selling as they already appreciate your customer service power.

6. Feedback From Users

With so many online platforms mushrooming every day for almost all tasks, it isn’t hard for you to collect feedback as it was before. You can intelligently engage buyers by asking what they want to be changed about your product or what they’d want to be added. This feedback could be negative sometimes but analyzing it can show what many of them want and this will then help you improve your service. You need to scrutinize this feedback appropriately to avoid making rushed changes.

7. Give A Range Of Options

While offering a single product or service may save you a lot of resources on the production level, it may also limit shoppers from having options to choose from. This means they will try your product once and move on to try others in the market if they don’t like it. 

However, introducing various options will allow them to linger a little while and to finally make a choice which you can then list as their preference. These options could be different packages, colours, sizes, prices and so forth. Finally, you can use analytics tools to determine which of your product or services has more traction.

A combination of all or part of these tactics will go a long way in determining whether your customers stay or leave. You can adapt them into your digital marketing strategies, the goal being to give excellent customer experiences and shine in your niche. Understandably, some of the ideas may require help from experts to implement. Should you find yourself needing one, speaking to a digital marketing agency

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