Difference Between Paid Search and Organic Search

By on January 27th, 2020

5min Read

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For everything we don’t know, we google it! It’s as easy as that. Modern life has given us the benefit of using this phrase, “googling it” very conveniently. You can type literally any keyword on a search engine like Google, and millions of results will pop on the screen. But amidst these results, how can we know which one is paid and which one is organic? Often the first few results are paid. Middle results are usually gathered from around the web hence they are based on organic search. The advertising you see when you search something on Google is covered under paid search.

If your business has an online presence and has anything to do with digitalisation, you have to understand the difference between these two. The difference will help you curate your content better, driving more traffic to your website. The more people visit your website, the better it is. There is always a high probability of the searcher choosing the first few results. That is why, companies pay for certain keywords to show themselves in the first few searches. Knowing the difference makes the searcher a well-informed person. Let’s break it down for you from the point of the pros, and cons of both the searches.



  • Organic Search:
  1. Authority and credibility – When you follow the best SEO techniques, you earn the authority to get ranked higher on search engines. This means Google considers you to be a reliable source worthy of higher ranking. The more authority your website has, the higher the rank you’ll have. And the higher your rank is, the more credible it is.
  2. Cost-cutting – There are tons of free resources to get you to use SEO practices. You don’t have to pay to get ranked higher. SEO Services help in achieving long term results and cuts down your major cost.
  3. Longevity – Organic search has a long-term effect, unlike paid search. If you continue to use SEO techniques, more traffic will be driven to your website.
  • Paid Search:
  1. Quick yielding results – Paid search is more of a short-term goal as it is faster and easier. If you don’t have much time for an intensive process, you can always go for a paid search result. It does need creative effort, but it yields amazing short-term results.
  2. Targeted – Targeting your audience is the best way to get ranked higher. You can target by location, age, educational level, shopping behaviors, etc. Your target audience will help your ad be in a more focused area.
  3. High purchase intent – Paid search gives you the chance to actually present your product/service to have a high purchase intent. Clicks on paid searches are rising so that is an added benefit.



  • Organic Search:
  1. Time-consuming – Organic search takes up a lot of time and resources. SEO is a long-game approach and not a child’s play. Results can take a while to start showing.
  • Paid Search:
  1. Cost – The costs are very high for paid search, whether it is an ad or a keyword. It all depends on the competition of the keywords you bid on. Also, it’s a short-term goal. The campaign created is only for a particular time hence has no long-term effect.

While there are pros and cons, the best strategy is to find a balance between these two. It’s important to target your audience and learn SEO techniques for the betterment of the business. But sometimes short-term goals work as a boost to your stagnant profile. The combination of both will derive the best results! Hope you understood the clear difference between paid search and organic search.

If you are looking for the best Digital Marketing Services in Australia, then you are in the right place. Get in touch with Digital Hub Australia – one of the leading Digital/SEO/SEM service provider company in Australia that provides the best solutions to their clients. Contact us today!

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