By Digital Hub on January 27th, 2020
For everything we don’t know, we google it! It’s as easy as that. Modern life has given us the benefit of using this phrase, “googling it” very conveniently. You can type literally any keyword on a search engine like Google, and millions of results will pop on the screen. But amidst these results, how can we know which one is paid and which one is organic? Often the first few results are paid. Middle results are usually gathered from around the web hence they are based on organic search. The advertising you see when you search something on Google is covered under paid search.
If your business has an online presence and has anything to do with digitalisation, you have to understand the difference between these two. The difference will help you curate your content better, driving more traffic to your website. The more people visit your website, the better it is. There is always a high probability of the searcher choosing the first few results. That is why, companies pay for certain keywords to show themselves in the first few searches. Knowing the difference makes the searcher a well-informed person. Let’s break it down for you from the point of the pros, and cons of both the searches.
While there are pros and cons, the best strategy is to find a balance between these two. It’s important to target your audience and learn SEO techniques for the betterment of the business. But sometimes short-term goals work as a boost to your stagnant profile. The combination of both will derive the best results! Hope you understood the clear difference between paid search and organic search.
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