For your website to achieve its purpose, there are elements it should never lack. Factors such as white space, colour, navigation, positioning, mobile-friendliness, typography and usability will play a major role in the success of your site.  

That is why it is important to have the best digital marketing agency in Sydney do the task for you. They will borrow from their experience and use their skill, resources and capacity to deliver a website that meets your expectations and has the potential to bring you great results. 

Below, we take a look at elements of great web design that you should watch out for when you set out to create a website for your business. 

1. User-Friendly Navigation

User-friendly navigation is one of the hallmarks of a great website. Visitors should have an easier time moving from one place to another on your site. 

Labels to new pages should be clear and functioning. The menu items should be easily accessible from any page. A site map would also work well as it enables users to know exactly where they are on the website.

When visitors cannot comfortably navigate through your pages to see what you are offering, then the website will be of little importance to them. They will switch to your competitors. 

A good digital marketing agency in Australia can give your website user-friendly website navigation, ensuring your website layout is simple and well-organised. Search and navigation tabs will be placed on the top of each and every web page while links to the pages will be present on the navigation tabs.

2. Website Design and Layout

How well you design your website will decide if visitors will stay on your website and read through your content or exit.

Your website design and layout should provide a greater browsing experience to your visitors. At the same time, both aspects should reflect your brand identity. When you ignore the later, users will feel confused when they visit your website. Some will see you as not trustworthy or reliable. 

The website should also be appealing to users. Graphics, textual and visual content should be presented in a way that users find impressive. You can hire digital marketing experts in Sydney who are professionals at web design and development to help you with this. 

 3. Content

Captivating, creative, informative well-written content is what will keep users glued to your website. But it has to be the right message. When it’s delivered with conviction, visitors will easily act on it. Make sure that the content is in line with your company’s strategies, goals, mission, and visions. 

On search engines, content that is optimised has more chances of ranking higher. Your content should therefore be optimised for SEO. But not all website designers do that. So, before you hire one, find out if they specialise in SEO services in Sydney.  Go further and check if they are truly the best SEO agency in Australia. 

An agency that offers such services will not only help you come up with quality content that is easy to read but also optimise it so that it easily shows up on the front of search engine result pages. 

4. Responsive Web Design

Your website is going to be accessed from a variety of devices. All visitors expect your website to render well on their devices. 

If they have to struggle to make their device compatible with your website, then you might lose them. Your goal should be to have a website that can automatically respond to a user’s preferences. 

You do not need to have a different web design and development phase for every new gadget that comes into the market. Get a web designer who understands the need for responsive web design and has mastered how to do this right. 

At Digital Hub Australia, we have a team of talented developers who have had an easy time creating stunning responsive websites for different businesses. You can trust us to do the same for you. 

5.  Frequently Asked Questions (FAQs) Section

FAQs play an important role in making your website more convenient for users. They help users quickly get all the relevant information about what you do. It saves them the need to call or send a help ticket so that they can have their concerns addressed. 

So, on your website, have a page dedicated to Frequently Asked Questions (FAQs). Let it provide answers to all the possible queries that your visitors may have. When you do it right, customers will have a greater understanding of your brand, products and services.

These five elements top the list of what should never lack on your website.  Speak with your website designer to find out how they plan to approach it. At Digital Hub Australia, we are always ready to share such information with our clients. We also provide many other affordable digital marketing services in Sydney Australia that are tailored to the specific needs of a business.