Remarketing Vs. Retargeting: Are They The Same Thing?

By on November 30th, 2020

5min Read

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We have received so many questions about remarketing and retargeting, the most common being whether both are the same thing. If this is your first time hearing about the two, we have you covered from start to finish. You will soon realise that both are completely different, though they share a few similarities too. In every best digital marketing agency in Sydney, the two are used for different purposes which we also look at in the article. Keep reading to learn. 

What Is Remarketing?

Remarketing is when a business touches point with its current and past customers. The process of remarketing is simply reaching out to your customers with the intention of engaging with them based on past purchases made from your business.

Email offers the most effective option for communicating with all your customers, meaning you will need a customer email list. Since email marketing has a wide reach, you will find it easy to reach every single customer who has visited your site.

When done right, remarketing will play a huge part in your customer retention strategy. Customers in different stages of your marketing funnel will constantly be alerted on different deals that are specific to them based on their purchasing habits.

Customers who visit your site and leave without making a purchase can also be converted using remarketing methods. 

Let’s say a customer visited your site and added some products to their cart but left without making the purchase. You can send the customer an email reminding them of the products in their cart. You could also sweeten the offer by offering them a discount. 

The great thing about using email for remarketing is that you can upsell products that the customer might be interested in using the same mail. A discount on the suggested products will offer the customer extra incentive to make a purchase. 

Here are some examples of what you could get done using remarketing emails.

  • Remind your customers that they have left something in their cart.
  • Use a customer’s past purchasing habits to determine and promote products that they might be interested in.
  • Notify a customer of great sales or discounts on products similar to what they have purchased from you in the past.
  • Promote new products on your catalogue to your customers, they should be related to what a customer has purchased from you in the past.

Remarketing will get you amazing results if you work with an experienced digital marketing agency in Sydney. Our team at Digital Hub Australia will design and execute an effective remarketing strategy that is specific to your business.

What Is Retargeting? 

Retargeting is the process of reaching out to people who have interacted with your brand online. For example, customers might visit your website or social media page, look at some products and then leave without making any purchases. 

You should know that very few people actually make a purchase on their first visit to a website, so what can you do about this?

Retargeting allows you to target customers who have visited your site and shown interest in your products with digital ads. You will be able to reach out to past customers using ads that are related to their past behaviours on your website.

So how does it work? 

In simple terms, retargeting uses pixel technology to capture data on people who visit your website. The data can then be used to create profiles based on user behaviour on your website.

The profiles will be used to create digital ads specific to potential customers. If the whole process seems too complicated,  hire digital marketing experts in Sydney to do the heavy lifting for you.

So What Are The Main Differences Between Remarketing and Retargeting?

From the explanations above, we can see that remarketing uses email to reach out and re-engage with customers who have already made purchases from your brand. Retargeting, on the other hand, uses paid digital ads (based on cookies) to target customers who have interacted with your brand online.

Are There Any Similarities Between Remarketing and Retargeting?

Yes! Both marketing methods have a few things in common. One, they are used by every best SEO agency in Australia to target customers who know about your brand, product or service. Secondly, both are perfect for generating brand awareness and recognition.

As for which is the better option for your business, you may have to have to hire SEO experts in Sydney Australia to help you figure that out. Both marketing methods are used for different reasons. How well they work for your business will also depend on who you hire to do the execution for you. If you work with the best SEO agency in Sydney, chances of experiencing success will be higher. 

This is part of what we do well at Digital Hub Australia. Our marketing experts have a deeper understanding of both methods and collective experience from working with businesses from different industries. We also offer many other affordable digital marketing services in Sydney Australia that can be tailored to the needs of your business. Get in touch with us to learn more.

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