The Different Ways To Improve Your Social Media Presence By Using The Best Digital Marketing Agency Sydney

By on October 9th, 2020

5min Read

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Social media has emerged as a platform of choice for any business that is eager to expand its reach. But not many of us have put in the time and effort needed to grow our presence on social media. If you are one of them, the good news is you still have a chance to get tons of new followers and dominate the social media space. 

Even better, you have the option to work with the best digital marketing agency in Sydney. This will double your chances of experiencing great results while saving you time and effort. 

We spoke to our social media management experts at Digital Hub Australia about ways to improve a business’s social media presence. We share the tips below and show you more reasons why working with professionals is a great idea. 

Have The Right Goals

You can accomplish so much with your social media presence, from driving sales, generating leads and increasing your reach to raising website traffic, engaging your audience, refining your customer service…the list goes on. 

For you to succeed in enhancing your social media presence, first establish the goal(s) you want to achieve. The goal will act as your foundation for creating a strategy that will deliver the best results. This is important because your strategy for increasing your reach will not be the same as the one for driving sales. 

Remember the SMART (Specific Measurable, Attainable, Relevant, Time-Bound) rule too as it plays a major role in making your goals and objectives easier to accomplish. 

Also, make sure your social media goals are aligned with those of your business. You do not want to find yourself focusing on goals that have little or no impact on your bottom line. 

For more help on creating content that supports the achievement of your goals, speak to a digital marketing agency in Sydney. 

Understand Your Audience Well Enough & Actively Engage Them

For you to have a better chance of rapidly growing your solid social media presence, narrow your focus to prospective and existing customers. Make use of these questions to identify your perfect audience (if you haven’t):

  • Who is your target audience? (clearly define them and base your analysis on factors such as age, income, location, etc.) 
  • Which social media network do they use the most?
  • What motivates or influences them? Hire digital marketing experts in Sydney to assist you in doing audience analysis. Through their expertise, you will have access to relevant and actionable consumer insights. 

Once you have established and understood your ideal audience, foster your relationship with them through engagements. Some of the ways to do this include:

  • Actively responding to their questions or comments on your posts
  • Starting and being part of conversions, 
  • Sharing relevant and useful posts 
  • Appreciating them through gifts, promotions, discounts and other ways

Do this consistently and never stop analysing their feedback. Keep learning about them as well because consumer behaviour is not constant nowadays. 

Once you win their trust and loyalty, more customers will soon follow suit and this will eventually build your credibility. With time, your social media presence will grow. 

Utilise Current Trends

This begins by first keeping yourself up to date with the current trends in your industry. Trends are like a free marketplace with so many eager users who cannot afford to miss out on anything that’s going on. 

Actively participating in the right trends can easily put you in front of so many people. But before you join one, first figure out how you can contribute to the trend and add value to it. Don’t forget to be creative while doing it.

Understandably, this can be a challenge if you have to split your focus, time and effort between running your business and keeping up with current trends. It would be better if you outsourced the task to any best SEO agency in Sydney. 

Make Yourself Discoverable 

When social media users do a search for products, services or brands, you will want your brand to appear among the top results. This is possible when you make use of techniques aimed at boosting your visibility on social media. 

One of them is the use of correct keywords. But please note that the keyword data for Pay-Per-Click Marketing may not be effective for your social media marketing strategy. User behaviour when it comes to search on both platforms is a bit different.  Hire SEO experts in Sydney Australia to help you in doing keyword research for the different social media platforms.

Once you have identified the right keywords, use them in your social media profiles (title, description, experience and other places they are relevant). 

  • Other techniques you can use to boost your visibility include:
  • Optimising your social media profiles
  • Making use of hashtags
  • Promoting your social media pages on other social media networks where you have a presence
  • Holding contests, just to name a few

Work with any best SEO agency in Australia in identifying and implementing techniques that are more likely to grow your social media presence. 

It may not be easy to grow your social media presence but with help from an experienced digital marketing company, you will have a better chance of making this dream come true. There are several other ways you can use to achieve this goal, but you might never know them if you are doing this on your own. At Digital Hub Australia, we have social media management experts with the skill and experiece your social media accounts need to create an impact and increase your reach. it’s a dream we have helped many businesses like yours realise. Speak to us today to learn more about our effective and affordable digital marketing services in Sydney Australia.

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