By Digital Hub on June 15th, 2020
To satisfy your ever-changing consumers and stay ahead of the competition, you need to keep up with new marketing trends. That aside, don’t we all want to retain our existing clients and bring in new ones in 2020? Of course, hiring the best digital marketing agency in Sydney to help you with that is a no brainer.
That’s because a great agency can help you to advertise and promote your business in different ways. Their SEO experts will apply upcoming trends to keep your brand competitive. At Digital Hub Australia, we utilise the latest digital marketing innovations and strategies to give your business an edge over your competitors.
With the continued advancement of technology, digital marketing will only keep on evolving and branching off to different directions. Here’s a chance to learn what’s new in this space in 2020.
1. Influencer Marketing
One marketing strategy that has kept many businesses afloat for ages is word of mouth. New consumers are likely to try your services if they hear good things about what you have to offer. Clients are more likely to use your products when they are referred to them by people they trust. This is usually enough to convince potential customers.
Word of mouth is more effective when micro-celebrities and current-day social media influencers who have a huge following online market your brand by telling their followers what they have to gain by using your products.
When looking for effective SEO services in Sydney, influencer marketing should be among the things you should consider as it could benefit your SEO strategy.
2. Micro-moments –instant Response And Gratification
The use of smart gadgets and the availability of fast stable internet connection has led to instant access to almost everything your target consumer needs. A consumer might want to get information on a shoe they are thinking about. The next minute they might want to know how soon they can organise a vacation the moment it crosses their mind.
Luckily for you, you could use the help of a digital marketing agency in Australia to target your online marketing campaign. It’s absolutely possible to specifically cater to this type of consumer. Google defines these micro-moments as “I want to know, I want to go, I want to do and I want to buy”
Having employees to respond to every client who checks into your website can get pretty expensive. This is why digital marketing experts recommend the use of chat-bots on your website to quickly respond to clients’ questions 24/7.
Chatbots are a must-have feature in 2020 as they operate around the clock and boost engagement by responding quickly to inquiries. Use of Chat-bots will also help you know your consumer’s preferences through data analysis.
But before you hire digital marketing experts in Sydney to help you integrate this feature into your business, ask yourself the following questions: Who is it for? What type of bot is right for your business? What kind of questions should it answer? Do I have a rich knowledge base? And so on.
4. Conversational Marketing
Research indicates that 82% of today’s consumers want engagement with your business, whether they are warm leads or not. This then means that apart from reading about your product or watching a video on your website, they want to ask questions and get valid responses before making up their mind.
Through chat-bots and targeted messaging, your clients are easily convinced they are making the right choices because the communication is authentic and interactive.
4. Messaging Apps
Smartphones and tablets are what most of your clients probably use to access the internet while they are on the go. Whether in traffic jams, over lunch or waiting to be served in a supermarket, today’s consumers look for everything through phones.
While social media platforms like Facebook offer you a marketing space, digital marketing experts have identified a quicker and more efficient tool in messaging apps. Examples include Facebook messenger, Whatsapp, Telegram, etc.
With such tools, you can cultivate contacts, provide support and boost sales through instant messaging. To learn more on how to make the most of such apps, hire SEO experts in Sydney Australia who specialise in this space.
6. Video Content
While you may have treated video content as an option, times have changed. The current consumer is more visual-oriented. It’s an easy to digest format that makes it easy for your target audience to understand what you are offering, leading to increased sales of your products.
Videos are entertaining as they depict a real-life presentation of your message and are easy to share. The use of videos in 2020 over text will give your business a potentially huge return on investment.
7. Omnichannel Marketing
Your client needs a seamless experience from inquiry to purchase, regardless of the platform they choose. Whether they are reaching out to you through your website or on social media, they should be able to feel the connection for all your marketing strategies.
Your logo, pricing and other factors should all be in alignment with your brand. To do this right, consider hiring the best SEO agency in Sydney.
At Digital Hub Australia, we can help you achieve seamlessly this while minimising the effort the client applies when engaging with your brand.
8. Interactive content
You shouldn’t throw too much content at your target audience. Instead, digital marketing experts advise that you start utilising interactive content marketing. This involves finding out what your consumers are looking for and giving them just that.
The best way to achieve this is through creating an interactive platform where you encourage your consumers to give feedback and make inquiries after products they prefer without feeling targeted.
If you have no idea where to begin or how to go about this, our SEO team at Digital Hub Australia can guide you. Alternatively, you can speak to any other best SEO agency Australia.
9. Context Over Content
We can all agree that your content is important in brand advertising. But did you know that it is the context that captures your target audience better? That is why you need to adjust the way your consumers receive and understand your brand’s message in 2020.
After coming up with good content, design ways through which the consumer will understand your message faster and in a more effective manner. Useful links and well-written content are some of the ways you can use to ensure your message is more creative and engaging. For example, what good will a well-edited and communicative video do if the consumer only watches it halfway?
10. Consumer Privacy Policies
As you interact with your clients online, you will probably their data at some point for different purposes. As much as consumers are aware that they are giving out sensitive information like their contacts or addresses, they still value their privacy and expect you to do so.
As per the Australian Privacy Principles from the Privacy Act 1988, you are obligated to minimise the intrusion into the privacy of your consumer. Through the best digital marketing agency in Sydney, you can develop sites that require less information about your clients while still interacting with them.
As a business owner or marketer, keeping up with these trends isn’t an option; it’s a necessity. After all, we all want to make the most of digital marketing, right?. Knowing what’s new should be your first step. And with the availability of affordable digital marketing services in Sydney Australia, it shouldn’t be difficult to find an agency that will help you achieve your marketing and business goals. Digital Hub Australia is proud to be among the few that offer custom digital marketing services suitable for your specific budget. Speak to us today to learn more.