Fuel Your SEO With Pure-Value Content Marketing

By on February 27th, 2020

5min Read

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Don’t we all want to take our SEO to the next level?  Think about the massive traffic to your site, increased conversions, a stronger brand, dominance on search engines, the list goes on!  When you do it well, SEO can turn things around or elevate your business to greater heights.

But there’s a catch. You have to blend SEO with pure-value content marketing for these gains to materialise. You’ve probably run into the arguments that insist the two concepts are two totally different. That they compete against each other.

But that’s far from the truth, given that two evidently complement each other in so many ways. Yes, each has its own unique features, but together, they make an A team that’s sure to take your business or brand to the next level.

In this article, we’ll explore how you could meet some SEO demands with the help of pure-value content marketing.

Keywords

Keywords are at the core of SEO optimisation. When well-researched keywords are distributed cleverly in your title and content, your visibility on search engine result pages improves as well.

Unfortunately, many content creators err in applying this technique correctly. Some stuff the keywords everywhere on the web pages. Others use them in a way that eliminates the human element. Compare these two titles:

  • How Do I Choose The Best SEO Services in Australia For My Company?

Title A sounds more generic, even though it’s optimised. But Title B is more specific and promises ‘value’ to the reader in need of SEO in Sydney (or any other place in Australia) for their company. It addresses a question that many businesses ask often. In fact, the searcher is more likely to click and engage it, compared to the first title.

Your goal should, therefore, be to use proper relevant keywords in your title and/or content, with special importance being given to value. Ask yourself ‘ Is my message/title solution-oriented, informative, or educational?

In-Depth Content

One reason readers may have zero interest in your content is if it offers little to no value.  And when the traffic is almost zero, search engines will push your content further from the first page of the search engine.

In the case of text, you will obviously require more words to create in-depth content. Meaning your article will probably 1000+ words. Some topics would definitely require fewer words than that. However, search engines tend to favour longer contents.

For example, if you search “how to succeed on Facebook as a business”, you will notice that nearly all the results on the first page are longer articles. with most of them having between 1000-4000 words.

A 2019 study by Backlinko found the average word count for articles on Google’s first page to be 1890 words.

So, dig deeper while doing your research. Revise/Refine your content management plan. See to it that the content you come up meets either (or all) of the following requirements:

  • Offers more value than the top-ranking articles/videos on the first search engine result page (SERP)
  • Doesn’t repeat the content in top ranking websites/videos
  • Provides a completely unique solution to a challenge
  • Matches up to the quality of the top-ranking pages/videos

Above everything else, make sure your content is informative, substantial, and detailed enough to make sense.

Give Your Readers Something They Can Trust In

For users to believe in your content and not have a reason to search for alternatives, it has to be believable and compelling. Not too long ago, Content Science carried out a study where 65% of those surveyed thought web content can only be ‘unreliable” or “hit or miss”.

Yet it’s not only visitors who care; Google does too. In fact, it takes into consideration engagement metrics when evaluating whether your content is credible.

So how do you make all these people trust your content?  Here are four things you could do:

  • Quote experts or interview them
  • Incorporate data, statistics, studies, or research
  • Link to credible outside sources
  • Offer different viewpoints where necessary

Conclusion

Is that all you should do? Nope! This is just a starting point. Go ahead and consistently create great content, add images to your content, and update your content over time. If you do all these right, your content marketing in Sydney will eventually pay off. Remember, SEO and content marketing aren’t enemies; they are ‘teammates’ who could help your business score more ‘goals’. If you need assistance putting all these tips into action or further advice on how to go about each, spare some time to the best SEO agency in Sydney then request for their help.

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