How Free Resources Can Boost Your Digital Marketing Strategy

By on June 8th, 2020

5min Read

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The title of this piece probably made you cringe. Free resources? What could possibly motivate you to do such a thing? This reaction is completely justified. After all, the whole point of a business enterprise is to reap profits from its investments, right? Well, if you involve the best digital marketing agency in Sydney in figuring how free resources could help your business, the outcome might surprise you. 

Understandably, business resources acquire their value from the time, effort, financial cost and resources invested in their creation. This fact makes it incredibly hard for business owners to give up resources for free. 

However, implementing freebies in your digital marketing strategy has some unique benefits you might have never considered.

But before we go any further, let us look at some of the resources your business can offer for free.

Examples of Free Resources

  • Free subscriptions to a highly demanded service
  • Free software or freeware
  • Free educational resources such as e-books and PDFs
  • Free tutorial content.
  • Free Access to paid business insight.

These are some of the resources you can offer your current and potential clients for free. Since all of them exist in a virtual format, they will serve as powerful components of your digital campaign machinery.

Some of the benefits your business can reap from this approach are:

1. Return Customers

Potential clients that have been offered a limited free subscription to a paid service that you are offering will have the opportunity to test it out before committing. If your service ticks all their checkboxes, it is highly likely that they will subscribe to your paid service when their trial ends bringing new customers to your business.

2. Create Brand Loyalty

Offering free resources like e-books that aim to educate your clientele on the services you offer is a great way to create brand loyalty. This is due to the fact that your customers will find it commendable that your business goes the extra mile to make content that benefits them at zero cost. You can always hire digital marketing experts Sydney to help you create e-books that sell. 

3. Free Publicity

Everybody loves free stuff, which is why offering free resources for download on your website might actually lead to an influx of traffic to your site. Customers who come to your website with the intention of downloading what you are offering might stick around to see what your site has to offer.

These visitors might be impressed by your services and end up becoming loyal customers. At the same time, you have to ensure that your website is responsive, easy to navigate, and loads faster. If yours is not there yet, have a good digital marketing agency Australia to help you achieve that. 

4. Free Innovation

When it comes to software, releasing it as freeware might have unintended benefits for your company. Releasing an in-house software together with its source code for free download can be a great way to bring innovation to your product. 

When people download it for use, developers might fix problems and make contributions by tweaking your source code. This means that you get to use an improved version of the software plus free publicity from the people who use it. In the end, the community gets to further develop your software all for free.

The big challenge will be making sure the freeware is able to reach as many people as possible. A good solution would be working on search engine optimisation so as to increase your visibility.  With help from the best SEO agency in Australia, you can make this happen. 

5. Good Public Relations

You can look at giving free resources as a good public relations move for your business. Offering free resources to the public when you could easily charge for them, makes your business stand shoulders above your peers in the industry.

When it comes to business, positive opinions go a long way in deciding if a customer would want to purchase your products.

In summary, offering free resources can help your business gain a much-needed advantage in the competitive commercial world of business. This guide should assist you greatly in deciding whether offering free resources is a viable marketing strategy for your business. Where you need extra help, especially in creating and distributing some of the free resources, speak to a company that offers affordable digital marketing services in Sydney

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