By Digital Hub on September 29th, 2020
Are you craving for more leads? Do you want to boost your brand’s awareness? Are you looking to increase site traffic, sales, subscriptions or downloads? If you answered yes to either or all, PPC is your answer, but only if it is done right, especially with help from the best digital marketing agency in Sydney.
Did you know that PPC ads can bring you $2 for every $1 you invest in them? That’s a 200% ROI rate, and it is one of the reasons that make it one of the most attractive online marketing techniques for marketers.
We thought it would be great if we shared with you tips and tricks you can use to leverage this digital marketing technique. Our PPC experts at Digital Hub Australia have helped us a compile a few tips that you should never fail to put into action when running a PPC campaign. Check them out below.
Pick the Right Platform
You can run your PPC campaign on different platforms. Google Ads remains the most popular option among marketers. It’s so versatile and provides you access to a huge audience and an enormous volume of keywords to choose from.
Social media networks too support PPC advertising. We’ve got Facebooks Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. Other popular PPC networks in 2020 include Bing Ads, Amazon Ads, BuySell Ads, AdRoll, just to name a few.
Each PPC network has its unique features, advantages and disadvantages. Google Ads, for instance, gives you maximum exposure to any audience, but one of its downsides is that is it’s very competitive compared to other PPC networks.
Weigh each option before making a choice. The best one(s) for your campaign will also depend on aspects such as the goals of your campaign, target audience and budget. Use the help of an experienced digital marketing agency in Sydney in creating a PPC strategy that will address this aspect.
Identify a Suitable Ad Type
You will realise each PPC network supports different types of Ads. Google Ads, for example, lets you choose between display Ads, Video Ads, Search Ads and App Ads. Facebook, on the other hand, allows you to use either an image, video or a slideshow.
Just like platforms, each Ad type has its unique features, advantages and drawbacks. Video Ads, for instance, are the best choice for compelling storytelling. Text Ads, on the other hands, are relatively easy and affordable to create and run.
You can create multiple Ad types for your campaigns from the same platform or you can distribute them between the different platforms based on your goals, budget, competition and target audience.
Does this sound like too much work? Just hire digital marketing experts in Sydney to help you do it. The extra advantage of doing so is that they will help you do this the right way.
Prioritise High Performing Keywords
Your choice of keywords is essential to the success of your campaign. One way to optimise your campaigns is by keeping an eye on their performance. In Google Ads, Quality Score is a diagnostic tool that helps you figure how healthy your keywords and Ads are.
Single out out those that are delivering impressive results and pause those that seem not to be doing much for your campaign. Non-performing keywords include those with zero impressions, those with impressions but no clicks and those with clicks but no conversions.
There could be several other reasons behind their low performance. In the case of clicks that are not resulting in any conversions, the reason could be that your Ad is not compelling enough to trigger action or your campaign is not being managed well.
Take extra steps after identifying your high performing keywords as well. One of them is to reorganise the bidding strategy for your selected keywords so that you can identify the optimal bid for each.
This is yet another task you can do better when you have help from the best SEO agency in Sydney like Digital Hub Australia.
Create Landing Pages For Each Ad
The next stop for your leads after they click on your PPC Ad is the landing page. Your Ad will have set expectations for them, which they expect to be met once they get to this page. If the two aren’t in harmony, your conversion rates will dip, which will then result in loses. In worse situations, your reputation could suffer.
Stay off generic landing pages. Instead, personalise your ad and create harmony across areas such as headlines, colour scheme and image. Make your landing page relevant to the offer and have it empathise with the visitor. Speak about the features, benefits and the unique selling proposition.
There are a dozen other best practices for landing pages you should never miss to factor in. Hire SEO experts in Sydney to help you make the best use of each.
Never Stop Adjusting & Improving
Once your campaign is in full gear, you will be tempted to relax and enjoy the ride. And that’s not a bad idea but it’s a decision you should approach with care. Keep in mind that there’s always more you can do to improve the performance of your campaign. Let’s also not forget that your competitors are aiming for the same leads as you and are doing their best to beat you to it.
A great path to take would be to stay alert. Learn from the different PPC campaigns you are running and keep improving your strategies for better results. Use the different reports to optimise your keywords, landing pages and Ads.
PPC analysis generally helps you have a better understanding of your campaigns. The outcome of this undertaking is always better when you have the best SEO agency in Australia by your side. That’s because they have access to multiple PPC tools and experience in doing apt PPC analysis.
There’s still more you can do to improve the overall performance of your PPC campaigns. With the help of a good PPC manager, you will be to maximise their impact. At Digital Hub Australia, we have PPC experts with skill and experience that span all the popular PPC platforms of our time. Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind. We also offer many other affordable digital marketing services in Sydney Australia that can be customised to the unique needs of your business. Talk to us to learn more.