By Digital Hub on October 13th, 2020
Even with the rise of social media, search engine optimisation and other new digital marketing techniques, email marketing has not lost its dominance in the world of digital marketing. Worldwide, there are over 3.9 billion active email users and the number is set to grow.
So, if your email marketing campaign is not delivering great results, chances are you are doing it wrong. Maybe you are sending too many emails or lack a better understanding of your audience. The possible reasons for its ineffectiveness are many.
If you work with the best digital marketing agency in Sydney, you will be in a better position to tell the weak areas in your email marketing strategy. This will then help you refine your strategy to optimise on the potential of this digital marketing technique.
We asked our email marketing experts at Digital Hub Australia for tips on designing a successful email marketing strategy. We have shared all of them below.
Set Realistic Goals
For a digital marketing campaign of any kind to be successful, you must first set achievable goals. Email marketing is not an exception.
Setting goals is simple, but it’s easy to make mistakes, especially if you have never launched an email marketing campaign before. One way to avoid this is to make use of digital marketing services in Australia.
Marketing experts from a reliable digital marketing company in Australia will analyse your brand to figure out how to create an email marketing campaign that is unique to your business. Your email campaign will have an airtight pipeline, from welcoming new subscribers to re-engaging your current subscribers.
Putting down goals early on will allow the establishment of progress points for your email campaign. This will make it easy for you to tell if your campaign is going in the right direction or not.
Create A Targeted Email List
A common question we often receive from our clients is “How do I get started on creating a targeted email list and is it really crucial to the success of my email marketing strategy?”
First of all, understand that most first-time visitors to your website are less likely to come back again, even if you are hosting great content. This is mainly due to the fact that the majority rarely bookmark websites.
So how can you get ahead of this? The most effective solution is to convert your website visitors into subscribers. Have your web design and development company in Australia create an exit-intent pop-up system to help you achieve this.
An exit-intent popup system targets visitors who are about to leave your site with a compelling subscription campaign. You will be able to convert potential customers into subscribers and easily build a targeted list for your campaign.
Figure Out Your Audience
The success of your email marketing campaign will depend on how well you understand your audience. This may sound like an easy task if you are just starting out with your campaign. But it’s not. Audience research can be an overwhelming process, especially if you lack the skill and resources to carry it out.
SEO experts in Australia can provide you with effective strategies on collecting user data that is relevant to your campaign. And if you already have a subscription system in place for your website, they will help you to correctly analyse your subscribers’ data and group them into different audience groups.
There are other effective ways of collecting user data from potential customers who are not on your subscription list. Facebook insights and Google analytics are great tools for collecting and analysing data from potential customers.
You should keep in mind that analytic tools are complex and require special skills for one to produce desired results from them.
Make use of Email Marketing Technology
Show me a successful email marketing campaign and I’ll show you efficient marketing technology powering it. Running an email marketing campaign without email marketing tools is like driving a car with square wheels. It is possible but it will be a nerve-wracking experience.
While you can purchase great tools for your email marketing campaign, you will be getting a standard out-the-box experience regardless of the nature of your business.
But when you use the help of any best SEO agency in Sydney with a wealth of experience in email marketing, expect in-house email marketing tools that can be tailored to suit the needs of your business.
The importance of email marketing technology can not be understated. Some examples of how the right tools can make a difference for your campaign include:
Emails have been around for a while now. It is easy to find yourself making the mistake of shunning such marketing for more recent strategies. But the consistent effectiveness of email marketing in a rapidly evolving world of digital marketing is a testament to its relevance and usefulness. This guide will serve as a great starting point for your own marketing campaign. Are you looking to hire SEO experts in Sydney to help you with this? Look no further. Our email marketing experts at Digital Hub Australia have all your needs covered. Get in touch with us today to learn more about our digital marketing services in Sydney.