By Digital Hub on February 14th, 2020
PPC campaigns have been on the rise and with good reason. More than 7 million advertisers have poured billions of dollars into PPC ads, and the numbers keep rising.
Unlike the other options, PPC campaigns promise immediate results. That coveted traffic plus the leads, customers, and sales we all desire could be instant if you have a well-crafted PPC campaign.
Now here comes the challenging part. PPC campaigns require a bit of thoroughness when it comes to planning and execution. You are probably wondering “How does one come up with a PPC campaign that’s sure to deliver impressive results?”
That’s what this guide is all about. Below are the sure effective steps to launch a successful PPC campaign.
Step 1: Research
Start by learning as much as you can about your customers. Know what they want, things they are looking for, and how they are doing it. You can begin to collect this info from any existing customer data you have.
Next, gather a few well-thought-out keywords and launch a campaign that will help you collect such data. What you should end up with at the end of this research is a list of keywords that your customers might use to search your product or service.
Also, come up with business goals during this time, which should basically be what your PPC campaign strategies aim to achieve.
Step 2: Validate and organise your keywords
At this point, you already have a list. The next thing is to validate them by using tools such as the Google AdWords Keyword Planner to know the search volume data and trends, the bid for the keyword, and competitive data.
Remember to customise them based on age, location, demographics, etc. Even better, Google may suggest keyword variations that deliver desired results.
After that, group your keywords so that you can come up with more specific ads for your target audience. Be as specific as possible as opposed to using ‘general and wider’ keywords. For example, PPC Services Australia would be a general keyword when your services are localised. Instead, use PPC Sydney, PPC agency in Australia, and the like.
Include the long-tail keywords as well. Take note of the negative keywords as they will assist you to filter out what you don’t intend to include.
Other aspects you will want to consider at this stage include your budget for the PPC campaign based on the selected keywords and competitor data and trends, like how they are bidding and the keywords they are profiting from.
Step 3: Draft Your Ad Copy
Create an irresistible personalised ad that focuses on value. This means that your ad has to address the tastes, needs, interests, and other expectations your potential customers possess. You can always learn from the best and then work your way to the top.
Next, create a persuasive call-to-action (CTA). This is where you tell your clients what to do after checking out your ad. Feature powerful action words such as get, now, save, free, best, top, etc. It could be a call for the prospective customer to call, chat, or fill a form.
Step 4: Optimise Your Landing Page
Audit and refine your landing page to make it a perfect complement to your PPC campaign. If your ad compels a prospect to want to learn more, the landing page should be where they clear their doubts, find the answers to the questions they have in mind and finally get to be converted into customers.
Communicate value and support your content with compelling visuals. Also, make sure it’s able to load quickly and is mobile-friendly.
Put these steps into action and you’ll be off to a great start. But that’s not where your work stops. While working on your PPC campaign strategies, there will be a lot of tweaking involved. As you have observed, so many factors have to come together for your PPC campaign to be a success. Therefore, see to it that each component of this process is done right.
If you get stuck, remember PPC services in Australia are just a call away. With the help of the best PPC agency in Sydney, the process will be quicker and smoother.