Brands That Stood Out During Covid

By on July 6th, 2020

5min Read

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It is often said that great leadership becomes apparent during times of crisis. This is when innovation sets apart businesses and shows the stuff that brands are made of. Most brand owners now realise that decisive leadership alone is not enough to keep your business afloat in these trying times; you also have to work with the best digital marketing agency in Sydney to leverage the opportunities offered by the internet. 

The current global pandemic of COVID-19 is trial by fire for not just for the Australian business community but also the entire business world.  COVID-19 has hit businesses hard, reshaping how service providers interact with consumers in one fell swoop.

Digital Hub Australia is proud to be among the few agencies providing indispensable digital marketing services to businesses looking for innovative ways to retain their existing customer base and reach new consumers at the same time.

It’s evident that old approaches to marketing no longer work as well as they used to. It is a sad reality but a lot of businesses that won’t adapt well to the ‘new world order’ are going to go under during this period. 

But you do not have to go down in flames. We will use this article to show you how different Australian brands are utilising digital marketing strategies and other creative solutions to stay competitive during this global pandemic.

1. Junkie Media

With most Australians staying at home indefinitely, finding productive ways to spend that free time seems to be a real challenge for many. The majority find themselves watching TV all day, playing video games for endless hours or just binge eating. Of course, none of these activities represents productive use of your time.

Junkie media realised this.  That is why they rebranded their travel title AWOL to ‘Activities Without Leaving’. 

So, what’s the point of this new ‘AWOL’? Well, it offers Australians various activities they can partake in to stay mentally and physically productive during this Isolation period.

The activities range from learning new languages and mastering the culinary arts to learning how to draw digitally and exercises to keep you fit during this period.

This project has been a runaway success. It shows how working with a digital marketing agency in Australia can benefit your brand during this global health crisis. An agency can help you to effectively reach out to your audience in new ways and to package or repackage your offerings in a way that both your current and new audience will find irresistible.

2. Skip

Local cafes and restaurants have been hit especially hard by the health safety implementations to combat COVID-19. 

Aussies, particularly those in isolation, prefer takeaway and home-delivery services as opposed to risking their health by going to crowded supermarkets just so they can put food on the table.

The problem is that foreign-owned delivery services still charge businesses high rates for their services. This is among the things that contribute to job losses because businesses still need to make profits.

In a genius move to promote brand loyalty, Skip has put control back in the hands of local business owners.

They have done this by changing their business model to allow the staff at local cafes and restaurants to act as delivery drivers and deliver food to customers by themselves. This has allowed a lot of local businesses to keep their staff employed during this period that is rife with layoffs. 

With the availability of affordable digital marketing services in Sydney Australia, budget is no longer an obstacle to your business taking full advantage of such services. Just like with Skip, you can have your business use such services to provide better local solutions.

3. ACM Newspapers

The newspaper publisher ACM has been using its newspapers to encourage Australians to stay at home and follow the health guidelines in place to curb the spread of the coronavirus.

They also utilised SEO services in Sydney to place the message on their various websites and their social media feeds accessed by millions of Australians across the country.

ACM is a news publisher that a lot of Australians trust. They were able to convey the gravity of the situation to their subscribers using this approach.

You too can hire SEO experts in Sydney if you want to further the reach of your website and increase your revenue using online sales. This is especially important at a time when physical visits to stores have decreased dramatically.

Other brands that have stood in Australia include:

  • ViacomCBS Networks Australia – They have launched a series of campaigns that aim to educate and help Australians during this pandemic.
  • Order Up! – An Aussie Startup that has created an all-in-one solution that integrates ordering and delivery. With this solution, cafes, restaurants and pubs can now manage all their orders, payments and delivery arrangments online. 
  • Bolt Bikes – Just like with Skip, Bolt Bikes has made it possible for businesses to use their existing employees to make deliveries. Also,  they have come up with a noticeboard where one can access thousands of delivery riders if they wish to hire one to make deliveries for their business. 

Conclusion

If you are struggling to stay afloat during this global pandemic, you can hire digital marketing experts in Sydney to turn the tides of your business. Our experts at Digital Hub Australia continue to help businesses across Sydney to stand out as this pandemic rages on. You can talk to us to learn how we can help your business to shine during this period. 

As the best SEO agency in Australia, trust us to implement various solutions to help turn around your business, including putting your website in a position to generate more sales for your business.  That aside, we provide various digital marketing services that can be helpful to your brand during this time. 

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