By Digital Hub on April 5th, 2020
E-commerce is now a booming industry with revenues generated rising year after year. Ask the experts about it and you will be told the ceiling is nowhere in sight.
Think about this: A lot of people in the world now utilise the services of the internet on a day to day basis. A good number have some type of online profile on the various top social media platforms. Well, it was only a matter of time before someone had a brilliant idea: Let us sell some stuff to these people.
That is exactly what electronic commerce is at its most basic level- people buying and selling products over the internet. It’s usually done over online platforms such as websites and social media business pages. If you take some time to delve into it, you would realize it is anything but simple.
Aussies who have jumped in feet first without doing their homework have learned it the hard way. E-commerce in Australia is like a living, breathing and chaotic organism – Millions of consumers making seemingly random decisions every single second, products that were popular being dropped and those that were virtually unknown rising to be consumer darlings overnight.
It is normal to get cold feet when you think about starting an e-commerce website for your business in Australia. There seems to be so much to do. New information keeps popping up every day and figuring out what people want feels like trying to tell the future using tarot cards.
Well, if you are an Aussie who wants your e-commerce website to finally pick up without having to go through the painful process of trial and error, it’s your lucky day.
Read on and discover how these five tips will take your online business to the next level.
The internet commerce space is huge. It is easy to spread yourself thin trying to reach every consumer there is. While the temptation of casting your net wide early might be strong, you have to slow down and look at the bigger picture. You are not the only game in town; you will be going up against competitors and some of them might be more established than you are.
You will have to study your competition very closely, how do they relate with their customers, how do they keep them onsite long enough for purchases to be made? How do they deal with disgruntled customers? How to they direct traffic to their site? These are among the few puzzles you will have to solve.
It makes sense to build your consumer relations policy based on the models of successful electronic commerce sites. Trying to re-invent the wheel will most likely cost you time and sleepless nights.
This can not be stressed enough, consumers hate poorly designed electronic commerce sites. Forcing visitors to register to your website, collecting too much information and complicated navigation systems are among the cardinal sins of setting up such a website.
When designing it, centre your efforts around the idea that users deserve a hassle-free experience when buying goods on your site and you won’t go wrong.
You can have the most decorative e-commerce website designing complete with super amazing deals, abstract imagery and entertaining motion graphic videos but guess what, consumers might never show up. Setting up the site is just the first step; you have to use all the tools available to you to promote your site.
Search Engine optimization, paid advertisements, hashtags and posting interesting content marketing relevant to your brand on social media are among some of the methods you can use to promote your website.
If done well, any of these techniques can direct traffic to your site and eventually increase your chances of making more sales
Nothing will drive customers away faster from your website than bad customer service. The fact online shopping lacks personal interaction makes customers warier of where they are spending their money. You have to reassure them that they are in safe hands and that they will get value for their money by purchasing your products.
One of the best ways to create confidence around your website is by having a money-back guarantee if the customer is unsatisfied.
This sounds like a general answer to a specific question but it really isn’t. Growing an electronic commerce website takes time, effort and a lot of trial and error on your part. Of course, you will experience setbacks along the way but that is not an excuse for you to get frustrated and give up easily. Remember, everything worthwhile takes time to achieve and if was easy then everyone would do it.
These five tips sum up exactly what your online business needs to rise to a higher level. Some of the tasks may sound technical but that should not discourage you. Speak to a digital marketing agency in Sydney and you will get all the help you need and answers to the questions you may have, be it what is commerce or how to do it right.