Why You Should Be Using Pay Per Click Marketing For Your Business

By on August 19th, 2020

5min Read

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Advertising has never been this better. Pay Per Click Marketing (PPC) has completely revolutionised it, making it possible for every business, regardless of size or marketing budget, to have access to one of the biggest online market places today. The desire to take full advantage of what PPC offers has led many brands to want to work with the best digital marketing agency in Sydney. 

How it works is that you pay a certain a fee every time someone clicks on your online Ad. But this is not your typical average Ad. First, you have to bid on relevant keywords that will get you a spot in the search engine result pages. Then you decide who will see your ad, what time they will see it and places you want it to be visible. 

Whichever marketing goal you want to achieve, PPC is the bridge that will get you there. At Digital Hub Australia, we have witnessed many brands double their website traffic, achieve their target sales and record higher conversion rates with the help of this technique. 

When you have it as part of your digital marketing strategy and hire top SEO experts to help you implement it, success is inevitable. In the article, we discuss why you should be using PPC marketing for your business. 

1. For Targeted and Consistent Traffic

Having many visitors on your site will not amount to anything if they are not your target audience. But when you reach those who have a need that your product or service can satisfy, their visit is more likely to result in a positive outcome.

Through PPC, you can get immediate access to your target audience. This is accomplished through keyword optimisation, which is basically the use of relevant SEO keywords that your potential clients more often type in  Google and other search engines. 

If done well, you will get quality leads that no other marketing technique can deliver. This will eventually raise your conversion rates. 

For consistent traffic, all you have to do is set aside a daily budget for your campaign. The bigger it is, the more the quality traffic you will get. Budget control is actually another special benefit that comes with PPC marketing. 

For better results, consider leaving the technical work like keyword optimisation and budgeting to an experienced digital marketing agency in Australia. 

2. A Chance To Test Your Campaign

You might argue that this is something you can easily do on your other digital marketing channels. But the difference is one is more effective than the other. 

Through PPC marketing in Sydney, you can have immediate access to the audience you plan to target with your Ad. In the other channels, you might have to wait longer. Sometimes the response might also not be sufficient to make a solid decision.

So, why not set up a Google Ad, run it for a week or a month and then analyse the data to see how your campaign performed? You can even do split tests and compare their performances to see which marketing approach or strategy can deliver greater results. 

This leads us to the next point.

3. Access To Practical Metrics That Will You Refine Your Campaign

Initially, it was really hard to have solid data that shows how your campaign performed. Spray-and-pray marketing was the order of the day. This is where you advertise your brand anywhere and hope that someone might notice and act on it. 

But PPC lets you track your Ad. You have access to data that shows the performance of your keywords and campaign. You will also be able to tell how the money you invested in your Ad has been used. 

All the data you will gather from your campaign will give you a basis for calculating ROI. You will also be able to make specific adjustments that will make a huge difference to your campaign. 

When you hire digital marketing experts in Sydney, you will have access to more data collection and analytics tools that may be too expensive to sustain if you are doing this on your own.  

4. A Gold Mine For Local Businesses

If you run a local business and would love to reach local potential customers who use search engines, Google Local Ads makes it possible for you. In the targeting options, you have the option to choose which geographical location (city, state or country) you want your Ad to be visible at. 

For example, if you run a Garbage collection Company that serves Northern Sydney, you can have your Ad visible to residents of Macquarie Park, North Ryde, Marsfield, East Ryde and other suburbs that fall in the metropolitan area.  

Google Ads even lets you pick the time you want the Ad to be displayed and to place your business address. This means you can make your Ad only visible during your working hours. 

Whether your goal is to increase brand awareness or boost your revenue, Google Local Ads offer you the opportunity to make it happen.  To maximise its potential, make sure you are working with a local digital marketing agency in Australia. 

5. Boost Your Website Ranking

If you are already ranking higher in the search engine result pages, congratulations! But if you have not found your way there yet, then PPC is the ultimate ‘vehicle’. All you have to do is bid on keywords that will get you a spot at the top of the front search engine result page. This will, in turn, get you organic traffic which will set a strong foundation for your website’s growth. 

In summary, PPC marketing is a digital marketing strategy that holds the potential to help you achieve multiple business goals. Whether it’s to increase website traffic, boost your sales, improve your website ranking, have better conversion rates, widen your reach, you name it, PPC can help you get there. At Digital Hub Australia, we have expert online marketers ready to show you how to make the most of PPC marketing in Sydney. We also provide many other affordable digital marketing services that will propel your business to the next level. Get in touch with us today to learn more. 

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