Real-time Marketing Explained By The Best Digital Marketing Agency In Sydney

By on October 13th, 2020

5min Read

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Real-time marketing can provide significant benefits to your brand, from targeting prospects with the right message at the right time to leveraging current trends. When done right, especially with help from any a great digital marketing company in Australia, the results will be super impressive. 

Even when you have a business event you would like to capitalise on as it happens, this is the marketing strategy you will want to turn to. You can implement real-time marketing in several ways, some of which we will discuss shortly. 

But first, let’s have a clear understanding of what this form of marketing is all about. 

What Is Real-Time Marketing?

Digital marketers use real-time marketing to advertise a product or service the moment a consumer is most likely to make a purchase. Instead of rolling out ads with the hope of capturing the attention of a few consumers, real-time marketing allows you to meet consumers in their purchasing journey. 

Real-time marketing is the outcome of advertising adapting to the modern-day lifestyle. Consumers across the world have become accustomed to instant gratification. Smartphone technology, in particular, has made it possible for us to experience fast and seamless customer experiences. 

Consumers also use smartphones to stay up to date throughout the day. This influx of information has had the result of desensitising consumers from traditional advertising. There is so much happening at one given moment that it makes it almost impossible for the average consumer to stay fixated on an ad for long periods of time.

With attention spans getting shorter over time and instant gratification growing into a basic need for consumers, real-time marketing has emerged to address this challenge for marketers. For your business to thrive in this time and age, you will have to make use of this technique and other effective digital marketing services in Australia.

As we mentioned earlier, there are several styles and strategies you can use to implement real-time marketing, from social media, email and text to banner ads and search engine ads. We will look at three of the most popular. 

Instagram

Since social media platforms present an effective vehicle for you to drive your real-time marketing campaign, the use of Instagram should be a no-brainer. 

Instagram is primarily a visual platform that offers you the unique opportunity to show your consumers what your brand is up to in real-time.

Let’s say you have an event that you would like to document. Instead of sharing an album of photos after the event, you could make use of the Instagram stories or Instagram Live features to keep your followers updated in real-time.

The Instagram hashtag feature also allows you to piggyback on the latest trends, boosting the reach of your real-time marketing efforts.

Since you need an effective strategy to make the best use of Instagram, work with an experienced digital marketing agency in Sydney in carrying out your real-time marketing campaign on the platform.

Facebook

Facebook is another great social media platform you should integrate into your real-time marketing campaign. 

A perfect example is using the comment feature to answer consumer questions. Well-thought answers have the advantage of serving as a reference point for customers who have similar questions in future.

You can also work with any best SEO agency in Australia in coming up with innovative ways to use the Facebook Live feature for your real-time marketing campaign. You will be able to interact with your customer base in real-time while offering them a unique and unforgettable experience.

Banner Ads

You probably think banner ads are not effective anymore, especially since almost everyone uses an adblocker when surfing the web. 

But, you would be surprised to learn that there are just as many consumers who have no problem with banner ads, particularly if they are useful ads that help them find products they are interested in purchasing.

Effective banner ads respond to specific keywords and consumer behaviour. You can leverage them to meet the consumer in their purchasing journey. 

Top SEO experts in Australia often make use of search engine keywords and user behaviour on websites to create more effective banner ads. We use the same approach at Digital Hub Australia when it comes to creating more targeted and personalised ads. Analysing user habits, combined with proper keyword research, puts us in a better position to anticipate the kind of products or services they might be interested in. 

Generally, wIth the help of any great digital marketing agency in Australia, you can create an effective banner ad campaign that is irresistible and not intrusive

In Summary

Real-time marketing has come a long way from its infancy stages. The technological revolution has made it so vital for brands that are looking for innovative and effective ways to market themselves. 

Digital advertising is the perfect vehicle to drive your real-time marketing campaign. The different platforms already in place for normal advertising can be adapted for use in real-time marketing. 

As we have already mentioned, you will need to hire SEO experts in Australia who have experience in real-time marketing if your campaign is to be successful. Don’t know where to look? Our experts at Digital Hub Australia are ready to help you do this right. Call us to learn more. 

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