By Digital Hub on June 4th, 2020
As a business owner in Sydney trying to maintain a competitive edge, you have probably come across Search Engine Optimization (SEO) at some point. It’s the surest formula out there for growing the visibility of a website. With help from the best digital marketing agency in Sydney, you can make this possible.
If you know next to nothing about the various kinds of SEO services in Sydney or how they can positively impact your business, then you have come to the right place. It would be reckless to pour your hard-earned cash into a marketing venture you are not familiar with on a whim.
This is why we want to go over the various types of SEO services in Sydney that can bring you that desired web traffic. We’ll also show how having a good digital marketing agency work with you will help you achieve the best results.
1. Technical SEO
Technical SEO revolves around the non-content elements of your website. It involves the optimisation of your website’s code to make it easier for the various search engines to crawl through your site and understand the semantic meaning of pages on your website.
Technical SEO is crucial to the ranking of your website for a number of reasons. Some of them include:
Another aspect of technical SEO that greatly affects how your website will be ranked is its security. Users on Google and other search engines prefer that their personal data be secure when they are browsing your website. As a result, Google will prioritize HTTPS sites over HTTP sites when it comes to ranking. HTTPS websites are secured with a Secured Socket Layer certificate (SSL) which ensures that the data of users browsing your website is secure at all times.
Given how technical it can get optimising all these aspects, it would be best if you left the tasks to a reputable agency that specialises in SEO services in Sydney. Rather than bother looking for one, you can speak to our technical team at Digital Hub Australia who will be glad to demonstrate how they can accomplish all these aspects for you.
2. On-Page SEO
On-page SEO deals with the optimisation of the elements on your website that are visible to you and the visitors to your website. They are crucial to the ranking of your website and can be broken down to the following.
Page Titles And Meta Descriptions
The titles and meta descriptions of pages on your website are crucial to your ranking because they make it easier for Google to understand the semantic meaning of your website. Any best SEO agency in Australia knows the effectiveness of accurate keywords in both and ensuring their lengths are within Google-friendly limits.
When it comes to keyword selection, use of synonyms and word variations should be a priority. A good agency is actually aware of the importance of using long-tail keywords and other effective forms of keywords. Your site’s ranking will suffer greatly if you implement old school SEO methods like keyword stuffing.
When your title tags and meta descriptions are optimised accordingly, you will witness an improvement in the rate of organic traffic to your site. If you don’t know how to do this right, now may be the time to hire digital marketing experts Sydney.
The use of headings to organise the contents of your website pages will have you attaining better ranks on Google and the other search engines since it improves user experience on your website.
This can be simplified to the use of H1 and H2 headings for macro topics and using H3 or H4 headers on less prominent topics within your content.
Also, proper keywords should be correctly placed in the headlines so as to increase their visibility in the search engines.
This is the meat of the pages on your website. So, you should aim to do this right by being informative while adhering to an appealing layout and implementing the use of rich media such as videos and graphics. The quality of your content is one of the determining factors when it comes to the ranking of your website on the various SERPs
The Google search algorithm ranks pages based on metrics such as click-through rates, bounce rates and the time users spend on your website. When you work with the best SEO agency in Sydney, this part of what you should expect to see done well.
At Digital Hub Australia, we have invested in a team of SEO and content-writing experts who specialise in optimising the areas mentioned to make sure your website attains a high rank on Google and other search engines.
They understand the methods required to create captivating content for your users while being able to meet the technical requirements for efficient on-page SEO set by search engines such as Google and Bing.
3. Off-Page SEO
Off-page SEO helps to increase your website’s domain authority which is what enables Google’s algorithm to know which sites to rank before others. It’s one of the SEO techniques that play a major role in boosting your website’s credibility.
A great digital marketing agency in Australia will utilise a number of techniques when it comes to off-page SEO. Examples include:
Well, you have made it to the end of this article and you are definitely wiser as a result. You now understand why SEO matters to any business and why it’s important to hire SEO experts in Sydney Australia to do this on your behalf. Their goal is to ensure that your website ranks high on the first pages of the various SERPs. At Digital Hub Australia, you will get more than that, including the most affordable digital marketing services in Sydney Australia.