How To Establish Your Brand On LinkedIn

By on June 13th, 2020

5min Read

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If you had to guess a social networking platform nearly every best digital marketing agency in Sydney values the most when it comes to generating high-quality leads and helping their clients stand out through the creation of valuable professional and business contacts, what would your answer be?

If you picked LinkedIn, then you’re right! LinkedIn is the undisputed king of B2B social media networks. Reaching out to businesses and connecting with a wide range of professionals has never been this easier.

However, if you are not careful with your approach on using LinkedIn for business purposes, then you will end up frustrated when you get minimal returns from the time and effort that you have invested in your account.

So, how can you establish your brand on LinkedIn and avoid the pitfalls that so many business owners make? Let’s find out.

1. Optimise Your LinkedIn Profile

Unlike other social media networks where the state of your profile does not greatly affect the performance of your account, completing and optimising your profile will actually work in your favour when you are using LinkedIn.

For example, did you know that adding a profile photo to your LinkedIn account makes your profile seven times more likely to be found during a search? Or that having a fully fleshed out summary and experience section makes your account twelve times more visible? 

You can use the following tips to optimise your LinkedIn account for optimal performance.

  • Create a distinctive LinkedIn profile headline that describes your current employment position and expertise.
  • Customise your LinkedIn URL and share it whenever the opportunity presents itself
  • Tell your story on the summary and experience section. Describe your journey, vision for the future of your brand and what motivates you to keep growing. 

By fleshing out your LinkedIn profile, you greatly increase the chances of your brand ranking high on LinkedIn searches. Plus, your business will seem more professional and trustworthy. If you need help doing this, don’t hesitate to hire digital marketing experts Sydney.

2. Make Meaningful Connections

Another technique that nearly every best SEO agency in Australia uses to establish the brands of their clientele on LinkedIn is by connecting with similar competitive brands and industry leaders. If you apply this to your approach, your LinkedIn network will keep evolving and remain fresh and vibrant.

Joining groups that are relevant to your brand is another great way to achieve this. You should try to be active in at least two groups by started interesting conversations and contributing to existing ones. If you keep at it long enough, LinkedIn will reward your efforts by awarding your account with a top contributor status.

This will greatly increase the visibility of your brand on LinkedIn. It will also serve to make your profile stronger.  You can expand your visibility further by opting for SEO services in Sydney. You can speak to our team at Digital Hub Australia to learn how we’ve made this possible for many other businesses. 

3. Publish on LinkedIn

LinkedIn is the definitive professional publisher’s platform. Take your time to come up with educational, interesting topics to write about and publish them on the LinkedIn publisher platform. Regularly writing insightful topics will establish your brand as an industry leader leading to a spike in views on your profile.

You should aim to publish long-form content on LinkedIn. You will find it easier to reach a curious audience if your content is well written and full of useful nuggets of information. As you continue publishing more high-quality long-form content, the credibility and visibility of your account will increase on the platform.

This will go a long way in establishing your brand as a thought leader in LinkedIn. You can even achieve more when you have help from content writing experts sourced from a great digital marketing agency in Australia. 

4. Post Regularly

Establishing your brand on LinkedIn requires continuous effort. This is why it is important to hire SEO experts in Sydney Australia as they can help you manage your account if you are not up to the task. Posting high quality and informative content is one of the best ways to establish your brand on the network. By posting regularly, you can stay on people’s mind and the LinkedIn algorithm will reward you by making your profile more visible during searches.

In summary, if your goal is to reap the benefits of networking with other brands and professionals, then trust LinkedIn to help you achieve that with ease. But to do so, you will first need to establish your brand on the social network. This can be done better with help from the best SEO agency Sydney. At Digital Hub Australia, we help businesses like yours rapidly increase the presence of their brand not just on LinkedIn but also on every other social media platform. We also take pride in being able to provide affordable digital marketing services in Australia for all kinds of business. 

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