10 Digital Marketing Tips To Grow Your Startup In 2020

By on March 10th, 2020

5min Read

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With the growth of the internet, marketing has infiltrated the digital mediums. As per a report, around 79% Australians use social media. So, if you wish to grow your startup, it’s not just a choice but a necessity to adopt a foolproof digital marketing strategy by investing in a good digital marketing agency. Use the following digital marketing tips in your marketing plan to maximise your efforts and gain better results:

1. Satisfy Your Customer With Personalised Content

Go to a good digital marketing agency, and they’ll swear by this phrase: ‘customer is the king.’ And there is no better way to make your customer feel special than to offer personalised content. From emails to notifications, you can personalise all the conversations that unfold between your business and the customer.

2. Exceptional Content Management

A plethora of content is splashed all across the internet. In that case, a digital marketing agency urges to produce fresher and relevant content. Constant blog updates not only make you rank high on Google but also pull in organic traffic.

3. Be Active On Various Social Media Platforms 

digital marketing agency helps to maintain a consistent social media presence on major social media platforms such as Facebook, Instagram and Twitter that can elevate your brand. And instead of solely relying on your social media page, reach out to social media influencers for promoting your products and services.

4. Invest In Video Marketing

More than 15 million Australians visit Youtube every month. With the rise of Youtube, videos have turned into a powerful tool to leverage your brand and promote your services. You can interact with your customers via Facebook live or Instagram stories.

5. Search Engine Optimisation

Do you know that SEO is taught in every digital marketing course? Due to high competition, search engine optimisation has become an unavoidable need when it comes to web content. A strong digital marketing agency can find the right SEO keywords to help your content rank higher on Google.

6. Feature Chatbots On Your Website

Chatbots make your website more interactive and allow the visitors to leave quick responses. It’s been estimated that in the upcoming years, chatbots will become a significant part of an impressive digital marketing strategy. In fact, Australian brands such as AGL, CBA and UBank leverage their websites via chatbots.

7. Promote Your Startup Via Online Advertisements

Advertisements are a sure-shot way of finding potential customers. Facebook has over 17 million Australian users while a report states that over 9 million Australians use Instagram. So, a good digital marketing agency believes that investing in Facebook and Instagram ads will likely bring in new customers.

8. Encourage Online Reviews and Testimonials

Encourage customers to leave online reviews on your website so that it can establish unshakeable trust in your startup. Feature good testimonials that highlight your products and services. A good digital marketing agency always encourages quick responses to negative comments.

9. Stay Connected To Your Customers Via Emails 

Establish a long-term relationship with your customers via email marketing. You can send regular mailers and newsletters to let your customers keep up with new products and services.

10. Utilise Affiliate Marketing

Affiliate marketing has become one of the major tools used by a digital marketing agency to sell products. People can earn a commission each time someone purchases the products via the links or codes shared by them, leading to a win-win situation for everyone.

Promote your startup by establishing your brand reputation in the market. Apply the aforementioned tips or hire an exceptional digital marketing agency to increase organic traffic on your website and attract more customers.

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